2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.8
1.78
17
Investree, Sunpride Foods, Inc. Project, Horizon Manila Project
1.6
1.56
30
BBDO
Finance Company
0.4
0.39
6
5
Publicis
Finance Company
0.4
0.36
10
5
4
McCann WorldGroup
Trend Micro (PH) Project, Red Fiber Broadband Project
0.2
0.21
4
6
6
VMLY&R
FMCG Company
0.2
0.17
1
7
7
Leo Burnett
FMCG Company
0.0
0.02
3
2021 (Jan-Oct):
9.8
40
2020 (Jan-Oct):
4.0
44
144.2%
-9.1%
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RANK LAST MONTH
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1
DDB
Management Association of the Philippines (MAP) Project
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.8
1.79
10
General Motors Specialty Vehicles
0.7
0.75
6
Wavemaker
OLA
0.4
0.38
3
3
Havas Media
Ola Group
0.2
0.17
1
5
4
OMD
Ministry of Social Development Project, Canva, Meadow Mushrooms
0.3
0.15
4
6
6
Pivotus
Snap Fitness
0.1
0.13
1
7
7
H&S
Icebreaker
0.1
0.11
1
8
8
Initiative
Cigna
0.1
0.10
1
9
9
Spark Foundry
Ineos Grenadier
0.1
0.05
1
2021 (Jan-Oct):
3.1
26
2020 (Jan-Oct):
2.4
28
28.2%
-7.1%
2021 Creative & Media ((JanOct))
12.9
66
2020 Creative & Media ((JanOct))
6.4
72
100.6%
-8.3%
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RANK LAST MONTH
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1
PHD
Chanel, Unilever, Lotto NZ, Energy Online
2
2
Carat
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Cigna
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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