2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
3
AGENCY
FCB
RECENT WINS
Resorts World Genting, Spritzer, SunLife Bangledash Navy, Malaysian Heath Board Project Shell Malaysia, Unilever Project,Carsome Project, Grab Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.6
2.55
14
2.4
2.40
3
2.1
2.07
14
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2
1
Grey Group
3
2
VMLY&R
4
4
DDB
Media Company
1.3
1.32
9
5
5
Ogilvy
Seek Asia, Musawah
1.1
1.06
13
6
6
The Chariot Agency
Costa Coffee Social
0.5
0.50
1
7
7
Leo Burnett
T0urism Client
0.5
0.47
3
0.5
0.45
11
8
8
M&C Saatchi Group
MDEC Project, F&N Sarsi + Orange Project
9
9
Isobar
Nando's Chickenland Malaysia
0.1
0.12
5
10
10
Dentsu
Confidential Client
0.1
0.06
1
2021(Jan-Oct)
9.6
65
2020(Jan-Oct)
8.4
67
15.0%
-3.0%
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.5
3.1
13
FrieslandCampina, Chanel
1.2
1.2
7
dentsu X
British American Tobacco (Malaysia) Berhad Project
0.6
0.6
14
4
Spark Foundry
Automotive Client
0.6
0.6
2
5
Wavemaker
OCBC Bank
0.4
0.4
4
0.36
0.4
5
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Astro Radio, Pos Malaysia, Vettons, Lalamove, Tyson Foods, Kose Project
2
2
PHD
3
3
4 5
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
6
Initiative
Lotus's Project, Vivo, Paynet Project, Tesco
7
7
Carat
S P Setia Berhad
0.3
0.3
5
0.2
0.2
3
8
8
Universal McCann
Pizza Hut, Tolak Angin, TRX Lifesytle Quarter Project
9
9
Zenith
Electronic Client
0.03
0.0
1
10
10
iProspect
Nestlé(Malaysia) Berhad Project
0.0
0.0
2
2021(Jan-Oct)
6.4
53
2020(Jan-Oct)
5.2
63
23.6%
-15.9%
2021 Creative & Media (Jan-Oct)
16.0
118
2020 Creative & Media (Jan-Oct)
13.6
130
18.3%
-9.2%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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