2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.5
3.5
8
Danone Ltda. Brazil
2.4
2.4
21
Accenture Interactive
Jaguar Land Rover Global
2.0
2.0
1
4
MullenLowe Group
Cesa Colombia, Dominos/ Starbucks/ Pfchangs/ Archies Colombia
1.8
1.8
24
5
5
Havas Worldwide
MASTERCARD Brazil Project, UNIMINUTO Colombia Project
1.7
1.7
4
6
6
Ogilvy
Invisalign Brazil
1.4
1.4
4
0.6
0.6
13
RANK THIS MONTH
RANK LAST MONTH
1
1
R/GA
Heineken LATAM, Paco El Chato (Phase 1) LATAM,
2
2
Isobar
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
7
9
M&C Saatchi Group
Izzi Mexico, Toyota Corolla Cross Mexico
8
7
Dentsu
Discovery Comunicaçőes do Brasil Project
0.5
0.5
2
9 10
8 10
Grey Group FCB
Toyocosta S.A. Ecuador Project The Body Shop
0.5 0.4
0.5 0.4
15 1
2021 (Jan-Oct):
14.80
93
2020 (Jan-Oct):
49.7
135
-70.2%
-31.1%
YoY Comparison:
1
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
12.0
12.0
1
Meta (Facebook etc) Global
10.0
9.7
1
8.6
Danone Mexico Project
7.6
20
15.0
Meta (Facebook etc) Global
4.1
1
3.6
Servicio Nacional de Turismo Chile
3.4
37
1.8
1.8
19
1.1
0.3
9
RANK THIS MONTH
RANK LAST MONTH
1
2
Publicis Media
Stellantis Global
2
-
Spark Foundry
AGENCY
RECENT WINS
3
3
Havas Media
Iberia, Vueling airlines Global, Banco Macro Argentina, CAOA - SAIC Chery Brazil
4
1
Mindshare
Unilever
5
4
Initiative
6
5
Wavemaker
7
-
PHD
8
6
MediaCom
9 10
7 8
Digitas Zenith
11
9
Starcom
12
10
Hearts & Science
Shopee Mexico, Reyogurt Ecuador Project, Seguros Genesis Ecuador Project Motorola LATAM, Sadia Argentina, Decathlon Andean Chanel Latam (Includes BR) , Chanel México Manuelita Colombia, Teleperformance Peru, Cielo Azul Cementos y Calizas S.A. Uruguay Intercorp Peru Tigo Panama Laureate Education Mexico, Banco Ripley Peru Warner Media Latam/Miami, Luma Energy Puerto Rico
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.7
Alsea Mexico
0.3
14
0.2 0.1
Changan NexumCorp Ecuador
0.2 0.1
3 1
0.1
0.1
2
0.1
0.1
2
2021 (Jan-Oct):
38.8
112
2020 (Jan-Oct):
7.5
75
418.0%
49.3%
2021 Creative & Media (Jan-Oct):
53.6
205.0
2020 Creative & Media (Jan-Oct):
57.1
210
YoY Comparison:
-6.2%
-2.4%
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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