2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.6
5.6
14
1.6
1.6
12
Wunderman Thompson FMCG Client
0.9
0.9
2
4
Isobar
Diageo Singapore Pte Ltd. Contract
0.5
0.5
6
5
5
Ogilvy
Kuaishou Technology, Indika Energy Project, Asian Paints Project
0.3
0.3
6
6
6
Dentsu
Global Digital Niaga
0.2
0.2
2
7
7
BBDO
Mayora Project
0.2
0.2
4
8
8
Arcade
Huawei Mobile I Social Project
0.1
0.1
3
9
9
Leo Burnett
Visa Project, Merck Project, Heinz Project
0.1
0.1
6
10
10
FCB
Hawaya Project
0.1
0.1
1
11
11
Publicis
Nestle Project
0.0
0.0
1
2021 (Jan-Oct):
9.4
57
2020 (Jan-Oct):
11.0
77
-13.9%
-26.0%
RANK THIS MONTH
RANK LAST MONTH
1
1
M&C Saatchi Group
Alodokter, Bibit Project, Alibaba Cloud Project
2
2
VMLY&R
Paseo-baby tissue Project , Prudential Project, Carsome Project
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
15.1
15.1
15
Japan Tobacco International Indonesia, Suzuki Indomobile Motor
4.7
4.6
7
OMD
Telkomsel, Bank Jago, ABC President
3.2
3.2
5
4
Havas Media
Bank Syariah, Link Aja, Wuling Motors, Indofoods, Lionsgate Project - Content & Paid Social
1.6
1.6
5
5
5
PHD
Chanel, Zurich Insurance Project, WeTV, Mandom (Purcelle) Project
1.2
1.2
10
6
8
Initiative
0.9
5
7
6
Carat
0.5
2
8
7
iProspect
0.5
12
9
9
Spark Foundry
0.4
0.4
1
10
10
MediaCom
0.3
0.3
3
2021 (Jan-Oct):
27.2
71
2020 (Jan-Oct):
8.6
40
216.7%
77.5%
2021 Creative & Media ((JanOct))
36.7
128
2020 Creative & Media ((JanOct))
19.6
117
YoY Comparison:
87.4%
9.4%
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Tanihub, Ferrero, Madurasa
2
2
dentsu X
3
3
4
AGENCY
RECENT WINS
Reckitt (Offline Media), Ajaib Sekuritas Asia (AJAIB) SRC Indonesia Sembilan Bank Amar, Paragon Technology and Innovation, Taisho Pharmaceutical Indonesia FMCG Client
ESTIMATED YTD WIN REVENUE (USD $ m)
1.1
RECENT LOSSES
SOHO
0.5 0.8
Taisho
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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