2021 CREATIVE AGENCIES NEW BUSINESS India / Oct 2021 RANK THIS RANK LAST MONTH MONTH
1
AGENCY
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
1
2
Havas Worldwide
AKARA CAPITAL ADVISORS PVT LTD, ERUDITUS, LIONSGATE
87.9
87.9
44
2
1
DDB Mudra Group
Rajasthan Royals, Xiaomi Project, Viatris (Mylan) Project
87.5
87.5
39
3
3
Wunderman Thompson
Vedanta Project, Mega Lifesciences Public Co Ltd Project
58.6
58.6
57
4
12
Kinnect
Amazon Group, TVS, Triller
36.4
36.4
36
5
4
Ogilvy
33.1
33.1
27
6
6
Wondrlab
31.4
31.4
81
7
5
VMLY&R
28.8
59
8
7
The Womb
CAMPUS, BE MINIMALIST
19.2
19.2
6
Greenpanel, Modicare, Furlenco, Dalmia Cement, Safeexpress Sunshine Teahouse Pvt Ltd (Chaayos), TimesPrime, Tata AIG Project ORL Project, Henkel Project, ITC Project, Indira IVF Project
28.8
Bel Cheese
9
8
IPG Team Dynamic
BMW
13.4
13.4
1
10
9
12.8
21
10
8.8
8.8
15
12
11
BBDO
8.4
8.4
11
13
13
Dentsu
7.3
7.3
11
14
14
Leo Burnett
IndusInd Bank, Bosch LifeCell, Amante, Zee 5 Project, Mfine, OKCredit Reliance - Milk Basket, Sequoia Capital Project Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project GOQII, Udemy Project, Luxor Project
12.8
11
McCann WorldGroup MullenLowe Group Lintas Group
6.3
34
15
15
Publicis + Publicis Ambiance
Firefox Project, Coke Project
6.1
6.1
7
16
16
FCB
6.7
5.4
2
17
36
BBH
Lamke， Elle 18 Yes Bank Project, CaratLane, Hotstar Project， GoodWorker Project
3.8
3.8
6
18
28
M&C Saatchi Group
3.7
3.7
8
19
17
Tonic Worldwide
Pure Nutrition Digital
3.4
3.4
1
20
18
IdeateLabs
Planet Marathi
3.4
3.4
1
2021 (Jan-Oct):
505.7
533
2020 (Jan-Oct):
296.5
379
YoY Comparison:
70.6%
40.6%
8.3
Fortis Healthcare
IOCL (India Oil) Project
2021 MEDIA AGENCIES NEW BUSINESS India / Oct 2021 ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
-
Mindshare
NBC Bearing, Lovely Professional University, Fuji Films
231.9
2
1
Wavemaker
Tata Consumer Products Ltd, Extramarks
88.3
3
2
Havas Media
Just Dial, StashFin, Revlon
46.4
4
3
Initiative
5
4
MediaCom
6
5
Zenith
7
6
Lodestar Universal
8
7
OMD MudraMax
AGENCY
RECENT WINS
Bombinate Technologies (Koo Media), Toyota Tendercuts, Bayer, Henkel Adhesives, Aqualite, Ozone, Bayer Consumer Health Enrich Hair & Skin Solutions, Carsome, DTwelve Spaces, Urban Company, MamaEarth Brillon Apollo Pharmacy Limited, AU Bank, Repose Mattresses, Confira Noise, Parag Milk Foods, Dindigul Thalappakatti Finance Client
No.of Wins
231.9
20
86.0
26
46.4
21
30.6
8
26.8
26.8
15
11.1
11.1
12
8.6
8.6
1
8.5
11
8.0
8.0
13
5.8
5.8
8
4.2
4.2
5
33.0
10.9
Ambuja Cement
Hamdard(Offline)
Bira91
9
8
m/SIX
10
9
dentsu X
11
-
Media Kinnect
12
10
Spark Foundry
FMCG Client
3.4
3.4
1
13
11
Kinnect
Maple Digital
1.7
1.7
1
14
12
PivotRoots
Snapdeal Digital
1.7
1.7
1
1.7
1.7
6
1.0
3
0.4
3
15
13
Carat
16
14
Starcom
17
15
iProspect
18
16
Essence
19
17
PHD
Novocura Tech Health Services FreshtoHome, Junglee Entertainment, Boat FMCG Client
Lead School, Bel Group Laughing Cow
3.8
Realme
0.4 0.0
MamaEarth
-5.5
0
1.9
Brillon
-6.5
2
2021 (Jan-Oct):
466.0
157
2020 (Jan-Oct):
132.8
125
YoY Comparison:
250.8%
25.6%
2021 Creative & Media (Jan-Oct)
971.7
690
2020 Creative & Media (Jan-Oct)
429.3
504
YoY Comparison:
126.4%
36.9%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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