2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.8
57
4.8
4.8
18
4.7
4.7
21
1.6
1.6
10
1.5 0.9
1.5 0.9
10 2
0.8
0.8
2
MTR Malls Project
0.8
0.8
2
M&C Saatchi Group
Henderson Land Project
0.1
0.1
1
10
Isobar
Retail Client
0.1
0.1
4
11
11
McCann WorldGroup
Luxury Brand
0.0
0.0
1
12
12
VMLY&R
Pernod Ricard Project
0.0
0.0
1
2021 (Jan-Oct):
22.2
129
2020 (Jan-Oct):
13.8
103
61.2%
25.2%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Goodwood, BAT
6.8
2
2
Wunderman Thompson
Pinkoi, Lenzing Fibers (HK) Limited Project
3
3
DDB
HKSTP Project, Lui Chi Woo Foundation Website Revamp
4
4
Leo Burnett
5 6
5 6
Saatchi & Saatchi Publicis
7
7
Grey Group
8
8
Havas Worldwide
9
9
10
AGENCY
RECENT WINS
Welab Project, Asiamiles Project, Cathay Pacific Project, HK telecom Project, Fedex Project Deliveroo Project, FT Life Project Lancome Project, Asiamiles Project BYTEDANCE Project , HSBC Brand Campaign
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
2
3
Wavemaker
3
2
Mindshare
4
4
5 6
AGENCY
RECENT WINS
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.7
3
0.8
0.8
8
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Chanel, Unilever, HK01 Project Roborock Project, FrieslandCampina, OSIM International, Friso New Balance, Alibaba (Tmall), LK International (HK) Limited, Fairwood, Chow Tai Fook
1.7
0.7
0.7
7
Carat
Food Client
0.3
0.3
4
5 6
Zenith Universal McCann
Henderson Land, BCT Group
0.1 0.1
0.1 0.1
1 2
7
7
Initiative
Cigna
0.1
0.1
1
8
8
dentsu X
Canon Hong Kong, American Eagle Outfitters, Inc. Project, Chinese University of Hong Kong Project
0.1
0.1
5
9
9
Digitas
Finance Client
0.1
0.1
1
10
10
Havas Media
Forevermark & De Beers
0.05
0.05
1
2021 (Jan-Oct):
3.9
35
2020 (Jan-Oct):
7.4
78
-47.9%
-55.1%
2021 Creative & Media (Jan-Oct)
26.0
164
2020 Creative & Media (Jan-Oct)
21.2
181
22.9%
-9.4%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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