2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Oct 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
10
9
8
Leo Burnett
10
12
Grey Group
11
9
BBDO
12
15
M&C Saatchi Group
13
18
BBH
14
13
Dentsu
15
16
Digitas
16
17
Huge
17
14
Wieden & Kennedy
18
19
Doner
19
11
TBWA
20
21
Publicis
AGENCY
RECENT WINS
Wells Fargo US, L'OREAL France Project, Stellantis France Project, Titleist US Project Sainsbury's, Argos, Habitat UK CRM, Ogilvy digital, Menarini Korea, Mondelez Singapore FinTech (Startup) US, ZIP US, APL R/GA EMEA Omnicom Team X Mercedes-Benz Global Reuters Europe, Shell Malaysia, VMLY&R ORL India Project Johnson & Johnson Baby, Amazon Ads, Con Edison, Gaming Code and Theory Company, Fintech Startup First Direct UK, Vedanta India Wunderman Thompson Project Polestar (Social) China, Skoda DDB France, Photobox UK Havas Worldwide
McDonald's China Project, Siam Kubota Thailand Modelo Especial US, Constellation Brands US, NestléHealth Science US Smoore (Vaping Chip) China Project, Champion China Project Loconav India, Jumia MENA Project, NATO Implementation of the Protect the Future campaign Global Project Mini China, Yes Bank India Project, UOB Singapore Project KSF China Project, Ito En China Project Allergan Aesthetics Thailand Project, Huawei China Project, MercedesBenz China Project Planet Fitness US Project, IGT US Project, Sub-Zero US, TQ Tezos US Allianz US, Fan Duel US, Fortescue Future Industries US Alignment Healthcare US, LL Bean US, Johnson's Baby US, Travelocity US NAB Australia, Gatorade Australia, My Muscle Chef Australia Guerlain China Project, GSK China project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
176.0
Sydney Water Australia
174.0
442
136.3
Instagram Global
131.3
569
87.7
84.7
85
80.0
80.0
1
77.2
191
61.8
43
87.3
Furphy Australia
61.8 61.2
Ribena UK
56.8
223
69.7
Johnson's Baby US
51.3
190
52.5
US Cellular US
50.1
157
48.0
Fitbit US
42.2
108
57.1
Dunkin' US
36.4
107
36.2
35.2
295
38.4
32.4
35
31.5
121
29.8
28.8
45
28.2
28.2
35
28.0
14
26.5
4
39.7
28.5
United Airlines Global
Desperados Europe CRM
26.5 59.0
Systeme U France
25.8
19
28.1
Ricola Europe
24.6
88
2021 (Jan - Oct):
1,577.5
3,908
2020 (Jan - Oct):
1,178.3
3,231
YoY Comparison:
33.9%
21.0%
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
4
Wavemaker
2
3
Publicis Media
3
2
OMD
4
1
Mindshare
5
5
PHD
6
14
Spark Foundry
7
7
Havas Media
AGENCY
8
6
MediaCom
9
12
iProspect
10
8
Zenith
11
9
Initiative
12
10
Horizon Media
13
11
Universal McCann
14
13
Mediahub
15
15
Digitas
16
16
dentsu X
17
18
Starcom
18
19
360i
19
17
Resolution
20
20
Aura by Omnicom
RECENT WINS Telia Company Nordics, Tech Client Planet Fitness US, Walmart US, Stellantis Global, American Family IFit US, BHP EMEA Regional, Zdravcity Russia Unilever Global, LV= General Insurance UK, Lovely Professional Chanel Global, Ferrero Canada, Pokerstars Netherlands, DIDI China Meta (Facebook etc) Global, Metsa Tissue Poland, Grindeks Russia Iberia, Vueling airlines Global, Florentia Village China, Rocksbox US, Car24 Thailand Ferrero EMEA/AMER, Pernod Ricard Spain, Carrefour Italy Eli Lilly & Co US, Lloyds Banking Group UK, ZPG, uSwitch, Confused Intuit QuickBooks Global, Reckitt (Offline Media) Indonesia Fan Duel - Sportsbook US, Enphase Energy US, Turo US Brittany Ferries UK, Just Eat Takeaway Global, Tourism Australia, Circles.life Australia, Farfetch Global, Morgan Stanley US, E*Trade Auto Club Group US, Inspire Brands US Tencent Financial Technology China, Fujifilm China Project, HITACHI AutoZone US, Lindt Canada, Metsa Tissue Norway Advance Auto Parts US, Discover Card US, Party City US, Moncler LG Electronics Inc Australia, Victoria University Australia , Southern Cross Air France Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
191.0
BSH Finland
178.9
345
178.6
L'Oreal DACH
156.5
8
185.3
Eli Lilly & Co US
151.2
207
225.0
Meta (Facebook etc) Global
124.4
192
115.7
Brillon India
100.0
170
81.5
Morgan Stanley US
71.9
40
83.5
Pernod Ricard UK
70.4
143
82.2
Lloyds Banking Group UK
66.4
179
69.3
Macquarie University Australia
62.3
96
103.3
Kering (Gucci, YSL etc) Global
61.8
78
68.6
Metsa Tissue Lithuania
57.2
151
44.1
Sally Beauty US, Canada
42.1
28
50.6
Pernod Ricard Italy
36.4
45
27.8
INSP TV US
27.3
10
22.8
Hewlett Packard Enterprise US Digital
20.3
8
16.8
150
9.6
37
8.3
7.8
6
5.7
5.7
8
4.0
4.0
1
2021 (Jan - Oct):
1,276.5
2,207
2020 (Jan - Oct):
788.5
2,122
YoY Comparison:
61.9%
4.0%
2021 Creative & Media (Jan - Oct):
2,854.0
6,115
2020 Creative & Media (Jan - Oct):
1,966.8
5,353
45.1%
14.2%
17.6 20.3
Realme India
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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