2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
109.0
282
15.2
15
16.0
13.7
1
APL EMEA, Stone Island EMEA, E.ON Ventures EMEA
12.1
12.1
15
M&C Saatchi Group
Jumia MENA Project, GSK UK, LINDT UK
11.9
11.4
121
5
Ogilvy
Sainsbury's, Argos, Habitat UK CRM, digital, T-Mobile CZ Czech Republic
11.1
Trident gum Europe
10.6
14
8
DDB
Skoda France, Photobox UK
11.0
SécuritéRoutière France
9.6
9
8.9
8.9
5
8.0
8.0
1
7.5
3
7.4
76
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
Bryan Cave Leighton Paisner LLP UK Project, Dr. Martens UK, Fresenius Kabi UK
109.0
2
3
VCCP
Cinch Global UK, White Claw Global UK, Hotter Shoes UK PR
17.9
3
-
Australie.GAD
Systeme U France
4
4
R/GA
5
6
6
7
AGENCY
RECENT WINS
8
7
New Commercial Arts
Sainsbury's beauty UK, Alzheimer’s Society UK
9
9
Accenture Interactive
Jaguar Land Rover Global
10
10
11
11
12
17
13
16
14
12
15
15
LG Electronics Europe, Tchibo Serviceplan Germany, CDU Christian Democrats Germany Samyroad Spain, Redexis Gas, S.A. Isobar Spain, Panasonic Corporation Spain Taco Bell UK, Pepsi UK, Dubai Mother Tourism Global, TikTok UK First Direct UK, Pets At Home UK Wunderman Thompson CX, UX, Lorina France, Lexus UK, Barilla France social Celio Europe, B&B Hotels France, Buzzman Feu Vert France, Citroen Global social Oreo Europe, British Heart Saatchi & Saatchi Foundation UK
8.0
RECENT LOSSES
Mobile.de Germany
Yello Strom Germany
7.4 9.7
Zalando Europe
7.3
5
7.4
Ribena UK
5.4
7
5.3
4
4.8
3
5.3 5.8
Betway Germany
16
13
The & Partnership
Ben's Original Global, Lexus UK, LG TVs Global
17
14
VMLY&R
Reuters Europe, Federal Ministry For Economic Affairs And Energy Germany Project
7.9
4.7
13
18
21
Thjnk
Mobile.de Germany
4.3
4.3
4
4.2
4.2
6
4.7
4.2
23
2021 (Jan-Oct):
350.9
843
2020 (Jan-Oct):
284.2
454
YoY Comparison:
23.5%
85.7%
19
18
Lucky Generals
Sekonda watches UK, Virgin Atlantic UK, PGL Travel UK， Ovo Energy UK
20
19
Grey Group
Bahrain Telecommunications Italy project , Lego Dubai Project
4.7
4.7
3
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Wavemaker
Telia Company Nordics, Getir EMEA, Bayer Portugal
93.9
BSH Sweden
87.1
188
1
OMD
BHP EMEA, Zdravcity Russia, Beyond Meat EMEA
80.6
Klosterfrau Germany
75.5
105
3
4
iProspect
44.8
13
4
5
Havas Media
5
6
PHD
6
3
Mindshare
7
8
Initiative
8
9
Universal McCann
9
7
MediaCom
10
10
Publicis Media
11
15
12
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Kering (Gucci, YSL etc) Global, Ferrero EMEA/AMER, Pernod Ricard Spain, Carrefour Italy Iberia, Vueling airlines Global, Boiron Europe, Red Bull Germany
RECENT LOSSES
44.8 38.1
Carrefour Italy
35.5
74
34.9
ZPG UK
29.2
81
57.7
Meta (Facebook etc) Global
24.5
55
28.9
Metsa Tissue Lithuania
21.6
50
14.9
Pernod Ricard Italy
14.7
5
22.2
Pernod Ricard Spain
14.6
101
Ferrero Italy, Stellantis Global, Lindt & Spruengli Europe
33.7
L'Oreal DACH
11.6
4
Spark Foundry
Meta (Facebook etc) Global, Metsa Tissue Poland
11.6
Galliance France
11.3
9
11
Aura by Omnicom
Air France Global
2.8
2.8
1
13
12
Mediahub
New Balance Europe
2.8
2.8
2
14
36
Omnicom Media Group British Airways Global
2.5
2.5
1
15
52
Publicis Groupe
Kärcher Global
1.5
1.5
1
16
-
Media Direction
Etihad Russia
1.4
1.4
7
17
13
Performics
Metsa Tissue Slovakia, FCA Italy, CybeRefund Srl Italy, JLR Italy
1.3
1.3
5
18
14
Total Media
MG Cars UK, Aqua Pura UK, Lintbells UK
0.9
0.9
4
19
16
M/SIX
National Express UK
0.7
0.7
1
20
17
The Kite Factory
White Claw UK, Wargaming UK, First Vet UK, Pure Cremation UK
0.9
0.7
4
2021 (Jan-Oct):
372.6
817
2020 (Jan-Oct):
172.7
406
115.8%
101.2%
2021 Creative & Media (Jan-Oct):
723.5
1,660
2020 Creative & Media (Jan-Oct):
456.9
860
YoY Comparison:
58.4%
93.0%
Oda Finland Project, Lowlander Beer Netherlands Project LV= General Insurance UK, Unilever UK and Ireland, Netherlands and Belgium, the Nordics, Italy, Eastern Europe Intuit QuickBooks Global, Ixina FDB Belgium Brittany Ferries UK, Just Eat Takeaway Global, Honda Europe Henkell,Dr. Austria, NIBC Direct,NIBC Direct Netherlands
UNICEF UK
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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