2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2021 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
297.2
297.2
172
Huawei Project, Ji Nan On Cloud Project
159.6
159.6
13
Dentsu McGarryBowen KSF China Project, Ito En Project
111.5
111.5
52
102.7
102.7
23
52.2
52.2
6
89.6
89.6
43
54.2
54.2
43
50.3
50.3
26
47.0
47.0
22
46.9
46.9
43
45.7
45.7
22
23.5
23.5
14
21.9
21.9
11
19.0
19.0
9
14.9
14.9
13
12.9
12.9
11
4.3
4.3
6
3.3
3.3
1
2021 (Jan-Oct):
1,156.7
530
2020 (Jan-Oct):
1,067.7
532
8.3%
-0.4%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
4D SHOETECH, Arrow, Lesso, Semir Garment, Fapon Novus
2
2
Digitas
3
3
AGENCY
RECENT WINS
McDonald's Project, Daxing Leo Burnett Airport Project, VW_DAS WELT Auto Project Mini Cooper Project, Vivo Project, BBH GARENA ONLINE PRIVATE LIMITED - Free Fire Project Beijing International Convention Wunderman Thompson Center Project Guerlain Project, GSK project, Publicis Clarins Project
4
4
5
13
6
5
7
6
8
9
9
10
DDB
10
8
BBDO
11
7
Havas Worldwide
12
11
McCann WorldGroup
13
12
Grey Group
14
14
Sapient
15
15
Isobar
16
16
Prodigious
17
17
VMLY&R
18
18
Gusto Luxe
Saatchi & Saatchi
Yili Project, MarsWrigly Project, Siemens Project Polestar social, Adidas Orginial Social Content Development Project Smoore (Vaping Chip) Project, Champion Project, Meituan winter campaign Project Heng An Group Project, HUAWEI, Sanyuan Milk Adidas Project, World Gold Council Project, FARFETCH Uniqlo Project, HKU Various, E Learning Project, Tencent Project Alfa Romeo, SCHUCO, NBA Project Danone Aptimil, Clarins Project, Nippon Project, TCP Project MINT Media Project, MOC Shandong projects, INVISALIGN Project Michelin, Alibaba-Kaola Project , Shanghai Jahwa, Xiaomi-ninetygo Project Mansur Gavriel
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
YoY Comparison:
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2021 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2021 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
215.1
9
175.5
38
167.0
13
155.2
155.2
10
112.6
112.6
8
102.0
24
68.9
11
41.8
41.8
6
Ferrero, ABInBev (Commerce), Moncler Buying only
32.3
32.3
5
dentsu X
Tencent Financial Technology, Fujifilm Project
25.9
25.9
11
11
Havas Media
Red Bull, Breitling, Infiniti, J&J Acuvue
23.6
23.6
5
12
12
Initiative
GM Ultium, Twinings
3.4
3.4
2
13
13
Essence
Crocs
0.3
0.3
1
14
14
Spark Foundry
Alibaba Cloud Project
0.5
-0.7
1
15
15
iProspect
Bosch, NestléEC
13.6
-25.6
4
2021 (Jan-Oct):
1,097.4
148
2020 (Jan-Oct):
1,396.0
155
YoY Comparison:
-21.4%
-4.5%
2021 Creative & Media (Jan-Oct)
2,254.1
678
2020 Creative & Media (Jan-Oct)
2,463.7
687
-8.5%
-1.3%
RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
2
3
Wavemaker
3
2
Mindshare
4
6
PHD
Chanel, Didi, Jahwa
5
5
Carat
Amorepacific, Pernod Ricard, UGG
6
4
OMD
7
7
MediaCom
8
8
Universal McCann
Henkel, Blizzard Project
9
9
Starcom
10
10
11
AGENCY
RECENT WINS
BAIC, L'Oreal, Sanofi Tech Client, Philips (Male Grooming) -Planning + Youth marketing Project, Baidu Map - Buying Project Unilever, Theory (Fast Retailing), Pure & Mild
Estee Lauder Project, Decathlon, Taro, Allianz Project Florentia Village, Bayer, FiT, Longi, Ecco, K11
ESTIMATED YTD WIN REVENUE (RMB ￥m) 243.8
RECENT LOSSES
Abbott Nutrition
181.9 297.4
L'Oreal
115.0
XiaoMi
74.0
Breitling
Jaguar Land Rover
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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