2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2021
Universities Australia Project, Systema AI Project, Paytime Project
9.0
RANK LAST MONTH
1
1
ThinkerBell
2
2
TBWA
3
3
Clemenger BBDO
4
4
Wunderman Thompson University of Melbourne
AGENCY
Gatorade, My Muscle Chef, National Australia Bank, Phillips Carnival Cruise Line, Ben & Jerry’s, Tabtouch, NSW Govt, Sydney Water Destination NSW, LG project, Transport Safety Victoria Project Circles.Life Project, DoorDash, NSW Treasury, FS8, F45, Stoneleigh, Medmate ANZ Bank Hipages, NSW Road Safety project, Federal Govt project
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.0
22
13.0
ANZ Bank
8.6
12
6.5
National Australia Bank
6.0
8
5.8
5.8
21
4.4
4.4
7
4.1
11
4.0
4.0
1
3.8
3.8
8
3.8
15
5
5
The Works
6
9
Cummins & Partners
7
6
Special Group
8
7
BMF
9
12
M&C Saatchi Group
Hire Up, Western Sydney University, COMMONWEALTH BANK
3.8 3.7
3.7
8
3.4
9
4.6
Specsavers
Echo
10
8
Apparent
DataRobot projects, Silver Chain Group digital, Australian Cricket Association project
11
14
Publicis
Autism Queensland Project
3.4 3.5
GIO insurance
3.0
13
Sydney Water
2.7
10
12
10
Leo Burnett
Case IH, Case New Holland, CHN Industrial, Sydney WorldPride Project
13
11
Havas Worldwide
Nivea Social, CDC NSW Project, NOVARTIS Project, BioPlus
3.7
14
13
MullenLowe Group
HBF, Lotterywest, Australia’s South West
2.1
2.1
3
15
18
Digitas
Snooze, Lactalis Project, SBS Project, Snooze Project
1.9
1.9
11
16
15
The Hero
FLARE, Lumachain, Next Payments
1.3
1.3
65
17
16
Society
Woolworths
1.0
1.0
1
18
17
DDB
Proximo, New Balance, CT Freight Projects
0.9
0.9
3
19
19
Howatson + White
Allianz
0.7
0.7
2
Ogilvy
Honey_insurance, Evergen, GIO insurance, Bayside City Council Project
1.2
0.7
4
2021 (Jan-Oct):
74.2
265
2020 (Jan-Oct):
70.7
207
YoY Comparison:
5.0%
28.0%
20
1
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
20
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2021 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.8
15
8.5
8
8.4
8.4
12
Voyages Indigenous, Toyota
4.7
4.7
8
5.4
4.6
8
RANK THIS MONTH
RANK LAST MONTH
1
3
Initiative
2
1
PHD
3
2
OMD
Telstra, Chevron, BoozeBud Project
4
4
Spark Foundry
AGENCY
RECENT WINS Gulf Western Oil, Insurance Australia Group, Afterpay, Quest Apartments Chanel, Unilever, Google, Pepsico, Tennis Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
10.4 8.8
Bethesda
5
7
Wavemaker
Shine Lawyers, Journey Beyond travel, L'Oreal, Perrigo
6
5
Universal McCann
Tourism Australia, Freedom Foods MilkLab, RACQ, Bethesda
3.8
3.8
5
7
6
Resolution Digital
LG Electronics, Victoria University
3.4
3.4
14
8
8
Trio
PepsiCo
2.1
2.1
1
9
9
Starcom
Bega Cheese (Lion Dairy & Drinks)
1.6
1.6
5
10
10
Zenith
Rio Tinto, Pet Culture, Bundaberg Brewed Drinks
1.1
1.1
10
11
11
Kaimera
BritBox, Campos Coffee, Aston Martin, My Muscle Chef,
0.7
0.7
5
12
12
Pivotus
Snap Fitness, Australian Building Company
0.5
0.5
2
13
14
Havas Media
Momentum Energy, Brick Lane Brewing, Starward Whisky
1.0
0.5
7
14
13
Ryvalmedia
MYOB, Openpay
0.4
0.4
2
15
15
dentsu X
Galderma S.A., FUJIFILM
0.3
0.3
2
16
16
Match & Wood
Curtin University
0.3
0.3
2
17
17
CHE Proximity
MyState Bank
0.3
0.3
1
18
-
Mediahub
circles.life
0.5
0.3
1
19
-
Foundation (Omnicom) Red Bull
0.3
0.3
1
20
18
0.2
0.2
4
2021 (Jan-Oct):
52.2
117
2020 (Jan-Oct):
16.4
101
217.5%
15.8%
2021 Creative & Media (Jan-Oct)
126.4
382
2020 Creative & Media (Jan-Oct)
87.1
308
45.1%
24.0%
Performics Mercerbell
Prezzee, New England High Country (Inverell Shire) Project
World Vision
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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