2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2021
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
94.0
93.5
528
Vedanta India Project, Mega Wunderman Thompson Lifesciences Public Co Ltd India Project
53.7
53.7
213
Leo Burnett
McDonald's China Project, Siam Kubota Thailand
50.5
49.1
154
4
DDB
Polestar - social retainer contract China, HKSTP Inno Park Asset Production Hong Kong
40.1
40.1
178
6
Havas Worldwide
AKARA CAPITAL ADVISORS PVT LTD India, ERUDITUS India
30.0
29.0
93
28.5
28.5
44
25.1
87
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
3
3
4
5
AGENCY
RECENT WINS
Charoen Pokphan Group Thailand, Seek Asia Malaysia
Huawei China Project, Ji Nan On Cloud China Project KSF China Project, Ito En China Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
GIO insurance Australia
6
5
Digitas
7
7
Dentsu
8
8
BBDO
Smoore (Vaping Chip) China Project, Champion China Project
24.1
23.6
102
9
10
Publicis
Guerlain China Project, GSK China project
18.1
17.1
84
10
9
McCann Worldgroup
IndusInd Bank India, Bosch India
16.0
16.0
57
Scotch (Chicken Essence) Thailand, AIS Thailand Project
17.1
14.7
145
14.9
14.4
70
14.3
14.3
52
12.3
13
26.1
United Airlines Global
11
12
VMLY&R
12
14
M&C Saatchi Group
13
11
Grey Group
14
13
TBWA
NAB Australia, Gatorade Australia, My Muscle Chef Australia
19.0
15
15
Saatchi & Saatchi
Yili_JinLingGuan_Retainer_SSBJ China, MarsWrigly China Project
14.7
Ladbrokes Australia
12.1
79
16
21
BBH
11.6
Absolut Global
11.1
18
17
16
ThinkerBell
9.0
9.0
22
18
17
Special Group
6.5
6.5
4
6.6
6.4
21
6.0
6.0
91
2021 (Jan-Oct):
558.7
2,420
2020 (Jan-Oct):
442.6
2,158
YoY Comparison:
26.2%
12.1%
19
19
FCB
20
18
Isobar
Loconav India, MDEC Malaysia Project, SCDL (Content Strategy) Qatar Project Melbourne & Olympic Parks Australia Project , BYTEDANCE Hong Kong Project
Mini China, Yes Bank India Project, UOB Brand Revitalisation Singapore Project Universities Australia, Systema AI Australia Project, Paytime Australia Project ANZ Bank ANZ Resorts World Genting Malaysia, Spritzer Malaysia Vifon Joint Stock Company Vietnam Project, GO VIET Technology Vietnam Project
LG TVs Global
2021 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2021 RANK THIS MONTH
RANK LAST MONTH
1
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Lovely Professional University India, Jenny Craig Australia
122.2
Meta (Facebook etc) Global
88.1
137
58.4
Campari Group Australia
54.4
114
AGENCY
RECENT LOSSES
2
3
Wavemaker
Tech Client, Perrigo Australia, Matrimony.com India, Philips (Male Grooming) - Planning
3
4
PHD
DIDI China, Chanel Global, Zurich Insurance Indonesia Project
49.2
Brillon India
47.5
70
4
2
OMD
SKIS Bank Taiwan Project, Apollo Pharmacy Limited India
45.8
Eastspring Thailand
41.4
86
5
5
Zenith
Reckitt Malaysia , Reckitt Philippines, Rio Tinto Group Australia
42.9
Edrington Singapore
26.3
45
6
6
Publicis Media
Stellantis Global, Nestle Pakistan
25.0
25.0
2
20.3
120
19.7
26
7
7
Carat
8
13
Spark Foundry
9
11
Initiative
10
8
MediaCom
11
9
Dentsu X
12
10
Universal McCann
13
12
Havas Media
14
35
iProspect
15
14
Starcom
16
21
Resolution Digital
17
16
Trio
18
17
19
-
20
18
Amorepacific China, Pernod Ricard China, UGG China Meta (Facebook etc) Global, Voyages Indigenous Tourism Australia, Globe Telecom Inc Philippines Project Reckitt (Offline Media) Indonesia, Bombinate Technologies (Koo Media) India Florentia Village China, Car24 Thailand Tencent Financial Technology China, Fujifilm China Project, HITACHI, LTD Singapore
27.0
L'Oreal Australia
19.9
21.0
Hamdard(Offline) India
19.6
54
23.4
Breitling China
19.1
48
16.4
16.2
144
Tourism Australia, RACQ Australia, Sentosa Singapore
15.5
15.5
36
Just Dial India, StashFin India, Revlon India
14.7
LBC Philippines
13.4
42
17.5
Jaguar Land Rover China
10.5
84
7.5
Petroleum Authority of Thailand Thailand
4.6
19
3.4
3.4
14
PepsiCo Australia
2.1
2.1
1
m/SIX
Nilon's India, Parag Milk Foods India, Dindigul Thalappakatti India
1.5
1.5
20
Nunn Media
Silversea Cruises APAC
1.0
1.0
1
Kaimera
BritBox, Campos Coffee, Aston Martin, My Muscle Chef, MedAdvisor
0.7
0.7
5
2021 (Jan-Oct):
432.6
1,096
2020 (Jan-Oct):
315.9
1,080
YoY Comparison:
36.9%
1.5%
2021 Creative & Media (Jan-Oct):
991.2
3,516
2020 Creative & Media (Jan-Oct):
758.5
3,238
YoY Comparison:
30.7%
8.6%
Kering (Gucci, YSL etc) Global, Yadea Electric Bike China, TCL China Daesang Korea Project, Ferrero China, ABInBev (Commerce) China, Moncler China Buying only SCA Listnr Australia, Precision Group Australia Project, PwC Australia Project
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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