2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
Ramkhamhaeng Hospital PCL Project, Central Familymart Project, Tencent Thailand Project Wunderman Thompson Electrolux East Asia, Shell Project
3
3
Dentsu
4
4
BBDO
5
5
DDB
6
6
VMLY&R
7
7
Grey Group
8
8
Havas Worldwide
9
9
Publicis
10
10
11
-
12
11
AGENCY
RECENT WINS
Ogilvy
SCG Packaging Project Rexona Project, Bangkok Life Assurance, Siam Regal Co., Ltd. Project, True Vision Project, JD Central e-commerce Kewpie Project, Bangchak Diesel Project, ADDA Project, Empower Steel Project ESHR Project , Panyadee International School Project, International Pet Food Project Union Medical (Juv Skincare) Project, Boonrawd Trading Project Electricity Generating Authority Of Thailand Project Automotive Client
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.6
4.6
26
3.5
3.3
17
2.4
2.4
15
1.4
1.4
11
1.0
1.0
19
0.9
0.9
7
0.6
0.6
19
0.5
0.5
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.3
0.3
1
McCann WorldGroup
Advanced Info Service (AIS) Project, CESPRI Project, Galderma Project
0.1
0.1
8
Brilliant & Million
Kbank Digital Project
0.1
0.1
3
Digitas
BOI Project
0.0
0.0
1
2020(Jan-Oct)
14.9
130
2019(Jan-Oct)
18.7
124
-20.3%
4.8%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
dentsu X
3
3
Mindshare
4
4
Initiative
5
5
6
AGENCY
RECENT WINS A.P. Honda, TOA Paint Project, Mass Marketing Company, Minor Food Group Finance Client Yara, LINE BK, PTTOR Project, Thai Airways(Search and Social), PTTEP
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.0
Diageo
3.5
26
1.8
Yara
1.7
45
1.7
1.7
16
MK Restaurant, Thai Nakorn Pattana (Preme Nobu) Project, Thailand Post
1.2
1.2
12
Universal McCann
Homepro, Emirates Airlines, Food Panda, Big C Digital, Kito, Lazada
1.2
1.2
9
6
PHD
Swisse, Diageo
0.8
0.8
6
7
7
OMD
Danone
0.7
Hasbro
0.6
1
8
10
MediaCom
Hasbro, Merck Digital, Uber
0.5
Goon Baby Diapers
0.5
4
9
8
Zenith
Disney+
0.3
0.3
2
10
9
Starcom
Finance Client
0.2
0.2
6
11
11
Vizeum
0.2
12
12
12
Wavemaker
-0.1
7
13
13
Havas Media
-0.2
0
2020(Jan-Oct)
11.6
146
2019(Jan-Oct)
12.9
152
YoY Comparison:
-9.7%
-3.9%
2020 Creative & Media (Jan-Oct)
26.5
276
2019 Creative & Media (Jan-Oct)
31.6
276
-16.0%
0.0%
Tefal, Allianz Ayudhaya, Samyang Buldak Noodle CP Pet Food, Zen Group Project, EXIM Bank, Ovaltine Project, Quickfood
0.5
Lazada
0.2 0.0
Emirates Airlines
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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