2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
6
7
7
8
8
9
9
Grey Group
10
10
BBDO
AGENCY
RECENT WINS
Shinybrands Project, Médecins Sans Frontières Taiwan Project House Foods Taiwan Co. Project, Dentsu Fubon Financial Holding Co., Ltd. Project Wus Bedding Project, Chin Nan Leo Burnett Precision Electronics Project, Youmin Dental Clinic Project National Taiwan University Project, Wunderman Thompson Chunghua Telecom, UCC Project, Brand's Sz Jie Li Enterprise Project, Diageo Publicis Project, Nestle Project Haagen-Dazs Project, Amway Isobar Project, Hunya Foods Project VMLY&R Intel Raypal Biomedical Project, CITIZEN McCann WorldGroup Project, Remy Cointeau Project Ogilvy
BMW Project, Laurel project, Samsung Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.6
4.6
32
2.2
2.2
36
1.6
1.6
19
1.4
1.4
11
1.3
1.3
12
0.6
0.6
8
0.5
0.5
1
0.3
0.3
4
0.2
0.2
1
0.1
0.1
3
2020(Jan-Oct)
12.8
127
2019(Jan-Oct)
15.5
100
-17.9%
27.0%
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
5
1.7
50
1.4
1.4
6
1.4
1.4
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
4
Zenith
Nestle, Pfizer, Vitalon, DBS Bank
1.9
2
1
dentsu X
Simmons Bedding & Furniture (Taiwan), Xiang Shang Games, Ladylin Lingerie
1.9
3
3
Starcom
McDonald's, Wipro Unza, Dyaco, Abbott, Laural Project, Bio-essence
4
8
Mindshare
Brown-Forman Project, Lindt Project
5
2
Carat
6
6
Wavemaker
7
9
MediaCom
8
7
Vizeum
9
5
PHD
10
10
Universal McCann
Dr. Calorie Project, Yuen Foong Yu Consumer Products Co., Ltd. Project Asus, Komoe Tech., Lexus, Google Store Pandora, Hasbro, Uber Excutive Yuan, Nobel Biocare, Boehringer Ingelheim International GmbH Project Taiwan Pay, Buy123, Diageo, Porsche, Golden Star NA, Elizabeth Arden Emirates Airlines
11
12
Havas Media
Tommy Hilfiger
0.0
12
11
OMD
Garmin, Taiwan High Speed Rail Project, Meiji Project, US Baby
0.0
AGENCY
RECENT WINS
RECENT LOSSES
Vitalon
1.0
Porsche
1.0
61
0.2
Bio-essence
0.2
6
0.2
0.2
3
0.3
0.1
15
0.3
0.1
9
0.1
0.1
1
Emirates Airlines
-0.1
1
McDonald's
-1.0
4
2020(Jan-Oct)
6.8
165
2019(Jan-Oct)
10.0
214
-31.5%
-22.9%
2020 Creative & Media (Jan-Oct)
19.6
292
2019 Creative & Media (JanOct)
25.5
314
-23.2%
-7.0%
Abbott
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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