2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.3
7.3
25
Panasonic Asia Pacific, RohtoMentholatum Project
6.3
6.3
40
Ogilvy
Yokogawa Electrical Project, Rockwell Automation Singapore, GovTech Singapore
7.5
6.0
45
2
Publicis
Museum of Ice Cream, Samsung eCommerce SEA, Align Tech Project
5.7
5.7
14
5
6
Wunderman Thompson
4.7
4.7
18
6
5
VMLY&R
3.2
3.2
15
7
7
72andSunny
2.2
2.2
2
2.0
2.0
6
2.0
2.0
2
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
SIM, Ministry of Sustainability & Environment, iShopChangi
2
4
Isobar
3
3
4
AGENCY
RECENT WINS
Johnson & Johnson Project, IMDA, Project Management Institute Zespri, HSBC Project, Colgate Project Budweiser SEA Changi Airport Group Project, Ntuc Fairprice Co-Operative Project Jollibee Food Corporation, Riot Games Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
KFC
8
8
Havas Worldwide
9
9
BBH
10
10
TSLA
KFC
1.5
1.5
1
11
12
McCann WorldGroup
Unilever Project, SG (CPF) Project
1.5
1.5
9
12
11
8traordinary
TikTok SEA
1.4
1.4
2
13
13
FALCON
NETS
1.0
1.0
1
14
14
BLK J
Scoot Global
0.8
0.8
1
15
15
MullenLowe Group
0.7
0.7
4
16
17
Dentsu
0.5
0.5
14
17
18
Metia Group
National Environment Agency
0.3
0.3
1
0.6
0.3
3
0.2
2
-1.9
7
2020(Jan-Oct)
45.8
212
2019(Jan-Oct)
53.0
163
-13.6%
30.1%
Neutrogena, Government Technology Agency of Singapore Project, Singapore Technology & Design Land Transport Authority of Singapore Project
18
16
Saatchi & Saatchi
Sensodyne Project, Bombay Shaving Company, Pollident
19
19
Happy Marketer
Zespri International Digital
0.2
Digitas
HSBC Project, Samsung Consulting Project, Coopervision Project
0.6
20
20
Central Provident Fund Board
Entertainment Company
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Hasbro
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.5
6
OMD
FEDEX TNT
1.5 1.3
1.3
37
2
2
dentsu X
SkillsFuture Singapore, Lark Technologies, Facebook, BBC Asia Project
3
4
Mindshare
JLL, PMI Project, BlackRock(SEM)
1.2
1.2
12
4
3
PHD
Mercatus, Diageo, Bytedance, Mercatus, HSBC
1.2
1.2
6
5
5
Universal McCann
Emirates Airlines, Lazada
0.7
0.7
3
0.5
0.5
3
0.5
3
6
6
Zenith
Disney+, Eurokars - Mazda/MG, Mazda
7
7
Havas Media
NTUC FairPrice, Tommy Hilfiger
0.6
8
8
Essence
Finance Client
0.4
0.4
1
9
9
MediaCom
0.4
0.4
7
10
10
Mediahub
0.2
0.2
3
11
11
Initiative
0.0
0.0
1
2020(Jan-Oct)
6.6
87
2019(Jan-Oct)
6.7
84
YoY Comparison:
-1.3%
3.6%
2020 Creative & Media (Jan-Oct)
52.4
299
2019 Creative & Media (Jan-Oct)
59.7
247
-12.2%
21.1%
Pandora, Hasbro, Duracell, SUSS, CK Holdings Property, Uber Oatly Milk, Singapore Cancer Society, CMC Markets Finance Client
Emirates Airlines
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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