2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2020
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RANK THIS MONTH
RANK LAST MONTH
1
1
BBDO
2
2
MullenLowe Group
3
3
BBH
4
4
Dentsu
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.2
8
2.5
2.5
4
Jollibee
2.0
2.0
1
FMCG Client
1.0
1.0
5
0.8
0.8
9
0.7
0.7
10
0.5
0.5
4
0.3
0.3
10
AGENCY
RECENT WINS Department of Trade and Industry Project, Frabelle Project Department of Tourism, Philippine International Convention Center
Smart Project, Jinro Soju Project, Nutriasia Locally Project FMCG Client Intel, Robinsons Land Project, CAM GSM Project NutriAsia Project, Epson Philippines, Pilmico Project, CIMB Bank Philippines
ESTIMATED YTD WIN REVENUE (USD $ m) 3.5
RECENT LOSSES
Pag-IBIG Fund
5
6
DDB
6
5
Leo Burnett
7
7
VMLY&R
8
8
Ogilvy
9
9
Grey Group
0.3
0.3
2
10
10
Wunderman Thompson HSBC
0.2
0.2
1
11
11
Publicis
Food Company
0.2
0.2
3
12
12
McCann WorldGroup
WebFocus Project, MOK (Kenstand) Project
0.1
0.11
6
2020(Jan-Oct)
11.8
63
2019(Jan-Oct)
11.9
91
YoY Comparison:
-0.9%
-30.8%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.75
1
0.64
3
0.6
0.60
3
0.5
0.53
8
0.50
8
0.45
2
0.6
0.34
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Spark Foundry
Alcohol Brand
0.8
2
2
Wavemaker
BDO, Suntory
1.2
3
3
Universal McCann
Emirates Airlines, Lazada
4
4
OMD
UnionBank, ADP PHARMA Project
AGENCY
RECENT WINS
Diageo, Dole, Stada, Landers Superstore Food Client RB (Reckitt Benckiser), Globe Telecom
RECENT LOSSES
Energizer
5
5
PHD
6
6
Vizeum
7
7
Starcom
8
8
Zenith
Disney+
0.2
0.20
3
9
9
Initiative
Globe Telecom Project, Evyap, Frabelle-Johnsonville, Maria Clara Sangria Project
0.2
0.17
6
10
10
dentsu X
YAMAHA - Makati Project
0.0
Beep Card
(0.01)
1
11
11
Mindshare
Robinsons Land Corporation
0.0
FMCG Client
(0.15)
1
12
12
Carat
Nutriasia
0.0
Diageo
(0.25)
1
13
13
Havas Media
0.0
Emirates Airlines
(0.60)
0
2020(Jan-Oct)
3.2
41
2019(Jan-Oct)
5.7
46
-44.3%
-10.9%
2020 Creative & Media (Jan-Oct)
15.0
104
2019 Creative & Media (Jan-Oct)
17.6
137
-14.9%
-24.1%
0.8 0.8
Lazada
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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