2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.0
3.02
13
1.5
1.49
2
Tesco Project, Tohtonku Project, Vivo Project, Fraser & Neave
1.4
1.43
10
1.2
1.15
8
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RANK LAST MONTH
1
1
Ogilvy
SK Magic, P&G Project, 4As Malaysia Project, Wyeth Malaysia
2
2
Isobar
Finance Client
3
3
VMLY&R
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
4
4
FCB
Desaru Coast, Perkeso, MISC, Berjaya Sompo Project, SP Setia Project
5
5
Saatchi & Saatchi
Pharma Client
0.4
0.43
2
6
6
Leo Burnett
FMCG Client
0.4
0.36
4
7
7
DDB
Sunsilk, Wonda Coffee Project
0.4
0.36
8
8
9
Grey Group
Telkom Malaysia, MIDF Project
0.4
0.36
5
9
8
Publicis
Sanofi
0.4
0.35
6
10
10
Wunderman Thompson HSBC
0.2
0.20
1
11
11
BBDO
Unilever Project
0.1
0.06
3
12
12
MullenLowe Group
Texas Chicken
0.0
0.03
1
13
13
Dentsu
UMW Toyota Motor Project
0.2
0.01
8
2020(Jan-Oct)
9.2
71
2019(Jan-Oct)
14.8
69
-37.5%
2.9%
YoY Comparison:
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2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
14
1.6
8
1.2
1.2
11
Lazada, Energizer, Emirates Airlines, Safi, Seek Asia - Job Street Project
1.1
1.1
6
OMD
Danone, Boehringer Ingelheim, A Menarini Project, INOVA, Public Bank Berhard
0.9
0.6
6
7
Initiative
King Living
0.30
0.3
3
7
6
Zenith
Disney+
0.3
0.3
1
8
8
Havas Media
Tommy Hilfiger
0.0
Emirates Airlines
-0.1
1
9
11
MediaCom
Hasbro, SK Magic, Kaspersky, BAT, Cancer Research Malaysia, Uber
0.69
Telecom Client
-0.2
8
10
9
Vizeum
Amway
0.0
Lazada
-0.4
1
11
10
Carat
Tapestry
0.1
Diageo
-0.4
3
Wavemaker
AXA Affin, Huawei Project, Hong Leong Assurance, UNITAR International University
0.1
Energizer
-0.8
5
2020(Jan-Oct)
5.7
67
2019(Jan-Oct)
2.7
43
107.1%
55.8%
2020 Creative & Media (Jan-Oct)
14.9
138
2019 Creative & Media (Jan-Oct)
17.5
112
-14.9%
23.2%
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1
1
Mindshare
2
2
dentsu X
3
4
PHD
4
3
Universal McCann
5
5
6
12
12
AGENCY
RECENT WINS Oppo, Unilever Foods (Horlicks), Continental Tyres Fumakilla Malaysia Project, Honda Malaysia Project Boustead, Greenpeace, MyNews, Unicef Project, Warner Bros Pictures Group
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2.5 1.6
INOVA
SK Magic
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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