2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
8.1
8.1
11
3.5
3.5
3
2.5
2.5
4
2.0
2.0
1
2.0
2.0
2
1.9
1.9
7
1.7
1.7
3
1.6
1.6
3
1.5
1.5
2
1.5
1.5
2
1.4
1.4
3
0km Argentina, Brazil
1.4
1.4
3
Britax Latam Digital
1.3
1.3
2
1.0
1.0
49
1.0
1.0
1
1.0
1.0
1
Sidra 1888 Argentina
1.0
1.0
1
Hoopla
Grupo Petersen Mexico Digital
1.0
1.0
1
14=
Fbiz
Gilead Sciences Brazil
1.0
1.0
1
14=
África
Qsaúde Brazil
1.0
1.0
1
2020(Jan-Oct)
49.7
135
2019(Jan-Oct)
42.7
92
16.4%
46.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
FCB
2
2
Humo Rojo
3
3
BBDO
4
4
Merci
5
5
DPZ&T
6
10=
7
6
Rapp
8
7
F.Biz
9
8
DDB
10
9
Mirum
11
10=
Gut
12
10=
VMLY&R
13
13
Di Paola Latina
14=
20
Grey Group
14=
14=
Publicis Groupe
99PAY Brazil Project, Winrep La Marina Ecuador, Kushki Brazil Project GSK Consumer Healthcare Brazil
14=
14=
Niña
Puma Energy Argentina, Paraguay
14=
14=
CraveroLanis
14=
14=
14= 14=
AGENCY
MullenLowe Group
RECENT WINS AchéBrazil, Lévty Brazil, Australian Gold Brazil, SafraPay Brazil Arí stides Wines Latam, BMW Argentina, Kimberly-Clark Professional Latam Boehringer Ingelheim (Pets) Brazil, Unilever (Pepsodent) Chile, CNN Brazil, CONMEBOL Copa América Argentina Natura Argentina, Chile, Perú, Colombia, México Electrolux Latam, Ambev Brazil Agua Pura Zalva Colombia, Concha y Toro Brazil, Pirelli Brazil Project, Burger King Panama Autocity Argentina, Eucerin Argentina Digital, Nutrique Argentina Digital Visa Brazil, Bom Pra Crédito Brazil Digital, Youse (Caixa Seguradora) Brazil Digital, Social Kia Colombia, Zest (Unilever) Colombia Volvo Brazil Social, Pernod Ricard Brazil Creative, Media, Digital Bud66 Paraguay, Mercado Pago Latam, Nestlé(Alpino, Baton, Garoto, Nestléy Talento) Brazil
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.4
3
2.0
19
1.5
1.5
16
1.1
0.9
6
0.6
17
0.5
0.5
1
BBVA Global Digital
0.5
0.5
1
Trouble Maker
Asahi, Peroni, Grolsch, Urquell EMEA, Latam
0.5
0.5
1
9
Publicis Groupe
TikTok Brazil Media, DirecTV Latam
0.5
0.5
2
14
Spark Foundry
Kaloni Holding Group Mexico
0.2
0.2
1
2020(Jan-Oct)
7.5
75
2019(Jan-Oct)
9.9
85
-24.5%
-11.8%
2020 Creative & Media (Jan-Oct)
8.9
78
2019 Creative & Media (Jan-Oct)
11.2
87
-20.7%
-10.3%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Diageo Global, Chedraui Mexico, Didi Mexico
4.4
2
2
MediaCom
Carnot Mexico, shein Mexico, Senati Peru, didi Colombia
2.0
3
3
Initiative
Platanomelรณn Mexico Project, Cornershop Mexico Project
4
4
Havas Media
5
8
Wavemaker
6
5
Mindshare
BBVA Spain, LATAM, Turkey, US Digital
7
6
Accenture Interactive
8
7
9 10
AGENCY
RECENT WINS
Lala Administraciรณn y Control Mexico, Pitunco Colombia Hill's Colombia, Santiago 2023 Chile, AFP Habitat Peru, farmalisto Mexico, Pharmacare Colombia
1.3
RECENT LOSSES
ASW (American School Way) Colombia
Asahi, Peroni, Grolsch, Urquell EMEA, Latam
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2