2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.9
3.8
16
2.4
2.4
10
1.2
1.2
4
1.1
1.1
3
1.0
1.0
10
1.0
1.0
3
IT Client
0.6
0.6
6
Publicis
Heineken Project, OB Project, Daesang Project, Coca Cola Project
0.61
0.6
6
9
VMLY&R
Intel
0.50
0.50
1
10
10
Grey Group
POSCO Project
0.24
0.24
2
11
11
Wunderman Thompson
HSBC
0.1
0.10
1
12
12
Happy Marketer
Zespri International Digital
0.1
0.10
2
2020(Jan-Oct)
11.9
64
2019(Jan-Oct)
9.4
52
26.1%
23.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
2
Leo Burnett
3
3
BBDO
4
4
Ogilvy
5
5
Isobar
6
8
McCann WorldGroup Healthcare Client
7
6
Dentsu
8
7
9
AGENCY
RECENT WINS HP Project, LG Holiday Season Project, Gravity Project, Lina Project ABinBev Project, TikTok, McDonald's Project, Cadillac Project, AirAsia Project Happy Bath， Amore Pacific (Mamonde) Global project， Amore Pacific (HappyBath) Philips Project, Nike, Yuhan Kimberly Project Amway Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
0.8
0.8
2
Emirates Airlines, Nike, Energizer
0.7
0.7
3
dentsu X
ELCA Korea
0.5
0.5
9
MediaCom
Gardasil Digital, Hasbro, Uber
0.4
0.4
4
0.2
0.2
5
0.1
0.1
4
0.0
0.03
2
0.0
0.03
4
RANK THIS MONTH
RANK LAST MONTH
1
1
PHD
Diageo
2
2
Universal McCann
3
3
4
4
AGENCY
RECENT WINS
Siwon School Project - Offline only, Pepsi Traditional TV, IBM APAC Lindt, Lego - OOS Project British Council Project, Mirae Credit Information Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
5
Mindshare
6
6
Initiative
7
7
Starcom
8
8
Vizeum
9
9
Wavemaker
0.0
Energizer
-0.1
0
10
10
Havas Media
0.0
Emirates Airlines
-0.2
0
11
11
OMD
0.0
Hasbro
-0.2
0
12
12
Carat
0.3
Diageo
-0.2
6
2020(Jan-Oct)
2.2
39
2019(Jan-Oct)
4.7
22
-51.8%
77.3%
2020 Creative & Media (Jan-Oct)
14.1
103
2019 Creative & Media (Jan-Oct)
14.1
74
YoY Comparison:
0.3%
39.2%
FMCG Client
Pharmsville Project, The Kraft Heinz Company, Hansol Paper Project
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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