2020 CREATIVE AGENCIES NEW BUSINESS India / Oct 2020 RANK THIS RANK LAST MONTH MONTH
1
AGENCY
RECENT WINS
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
1
1
DDB Mudra Group
Unacademy Project, UNDP Project, Pure and Sure
2
2
McCann WorldGroup
3
3
Wunderman Thompson
4
4
Havas Worldwide
5
5
VMLY&R
6
6
WATConsult
7
7
The Womb
8
8
Dentsu
Mobile Premier League
14.8
9
10
Leo Burnett
AG&P, Provident Housing, YES BANK Project, Woodcraft India Pvt Ltd Project
10
9
L&K Saatchi & Saatchi
Reliance Digital, Hettich, Practo, Abbott Consumer Pharma
11
11
IdeateLabs
12
12
MullenLowe Group Lintas Group
TATA Tele Business Services, UTI Mutual Fund, TransUnion CIBIL OLX Jobs, Veggie Clean, SkinKraft Project, Hershey
13
13
ARM Worldwide
MTV
No.of Wins
106.4
104.4
51
NASSCOM Project, Dr. Lal Path Lab
25.7
25.7
20
Exide-SF & Dynex, Exide Life, HSBC Project
24.4
21.1
63
20.0
20.0
41
15.5
15.5
23
12.1
12.1
7
10.7
10.7
11
10.4
6
8.5
8.4
17
8.9
7.9
10
6.7
6.7
5
5.5
20
5.4
5.4
1
4.6
4.6
3
9.1
4.1
9
Harman - Jbl & Hk, William Grants, Vivo Project Multiliving, Nesterra, Oki Games, Oki LED, Colgate Commerce, Edelweiss Project, IDFC First Project TVS Motors, SBI Bank (ORM), Vega, Meyer Vitabiotics digital, Nobel Hygiene digital UpGrad Education pvt, Reliance Retail, Rupeek
Danone digital, Max Bupa Digital, Diageo Brands Ti Cycles, Cars24 services, Mobile Premier League Project
6.9
Hershey
Harman - Jbl & Hk
Astral Poly Technik
14
14
Isobar
15
18
Ogilvy
16
15
Mirum
WileyNXT (Social Media), Silver Arrows and Bimamitra
3.4
3.4
2
17
16
BBDO
HP Project, Yes Bank, Idea Projects, HUL (V Wash)
3.2
3.2
10
18
17
Gozoop
OPPO digital, SterloMax
2.7
2.7
2
19
19
Blue Vector
Volvo Social Media
2.0
2.0
1
20
20
DViO Digital
McDonald's digital
2.0
2.0
1
2020(Jan-Oct)
296.5
379
2019(Jan-Oct)
466.2
371
YoY Comparison:
-36.4%
2.2%
2020 MEDIA AGENCIES NEW BUSINESS India / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
AGENCY
1
1
Havas Media
2
3
Starcom
3
2
dentsu X
4
6
Zenith
5
7
Wavemaker
6
5
MediaCom
7
4
PHD
8
-
Digitas
9
8
Lodestar Universal
10
9
11
RECENT WINS Transforming Rural India Foundation+Bill Gates Foundation, JBL India, Norton Lifelock Antivirus AOR, GITAM University Pharmeasy, Apica Group (ANA Oils), Cholayil, Udemy, Metro, UpGrad Benetton Digital, Association of Mutual Funds, Toyota Kirloskar Motor Project Chikai Global, Mobile Premier League, Marico, ITC Store Zee Entertainment, Pagarbook, Lectro E-Mobility
ESTIMATED ESTIMATED YTD OVERALL YTD WIN REVENUE RECENT LOSSES REVENUE (Crore) (Crore)
No.of Wins
23.1
Emirates Airlines
22.1
14
25.0
Sun Pharmaceutical Industries
18.9
17
18.4
Axis Mutual Funds
17.4
13
16.6
14
16.6
18.3
ITC
14.7
14
13.4
Mobile Premier League
12.0
9
14.4
11.1
6
8.0
8.0
5
Emirates Airlines
3.4
3.4
3
Mindshare
TI Cycles, Alchem International, TCS iON, D'Decor, Kellogg, Wellman, WILDCRAFT
18.4
3.1
13
11
Performics
Planet Sports, OYO, GCPL
2.9
2.9
4
12
10
Kinnect
Bausch + Lomb Digital
1.7
1.7
1
13
12
Gozoop
SterloMax
1.4
1.4
1
14
13
Clevertize
eBay
1.0
1.0
1
15
14
Madison Media
Dr. Fixit
0.3
0.3
1
16
15
iProspect
VFS Global
0.3
0.3
1
17
16
Initiative
Meesho, Cred
0.3
0.3
1
18
17
Carat
FMCG Client
0.8
Diageo
0.0
3
19
18
Essence
FacesCanada, Games24x7
1.7
UpGrad
-0.4
2
20
19
OMD MudraMax
SAP
1.0
Carapelli Firenze
-2.1
2
2020(Jan-Oct)
132.8
125
2019(Jan-Oct)
305.8
152
YoY Comparison:
-56.6%
-17.8%
429.3
504
772.0
523
-44.4%
-3.6%
Dabur Digital, Lionsgate, Citro ën, Hasbro, Malabar Gold & Diamonds, Uber LG Ecom, Forevermark Ecom, Diageo, Aasaan Job Marico, DBS Bank, Philip Morris International
Pharmeasy
2020 Creative & Media (Jan-Oct) 2019 Creative & Media (JanOct) YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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