2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Oct 2020
1
RANK THIS MONTH
RANK LAST MONTH
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4
2
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3
4
1
5
6
6
5
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9
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10
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11
12
19
13
17
14
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15
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16
13
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18
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20
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AGENCY
RECENT WINS
Wells Fargo US Project, Toolstation UK, John West UK China Resources Project, iQiyi China Isobar Project, KFC China Project SK Magic Malaysia, Shanghai Ogilvy Rongtai China Project, Ti Cycles India ESHR Thailand Project, Asia Pulp & VMLY&R Paper-Paseo Indonesia Project, Krakakoa Indonesia Project Ingka Centres Global, MengNiu Wunderman Thompson China, ALDI China Project Lululemon Global, Kerrygold Glbl ex Droga5 US, Petco US GSK (Emergen-C, Nexium, Grey Group Preperation-H, Robitussin) US, Red Rooster Australia digital Powdr US, Lowe's US, Petsmart US, Deutsch Walmart+ US GSD&M Capital One US McDonalds US Project, Intuit US R/GA Project, Spotify US Project, Beam Suntory US Buick China project, CITIC China Publicis Project, Diageo-Morton Cadet China project House Foods Taiwan Project, LG Dentsu China Project, Bagel Bites US Project BMW North America US, OnePlus FCB UK, Hudson's Bay Canada Oscar Mayer, Kraft Mac & Cheese Johannes Leonardo US, Vizzy Hard Seltzer Sapient Mercedes-Benz China Project Google Australia, iNova BBDO Pharmaceuticals Australia, AARP US, Brookvale Union Australia Google Australia, Spotify Global, 72andSunny Freedom Foods Australia, Adobe Global, Sendle Australia Two Lane US, Sientra US, High West MullenLowe Group Whiskey US, Agua Pura Zalva Colombia Peugeot Motorcycles Europe, New Saatchi & Saatchi World Hong Kong Project, Amway (TCM） China Project Caféde Colombia, Centrum Brazil, McCann WorldGroup Beats China Project, Rinrei Japan Project Havas Worldwide
ESTIMATED YTD WIN REVENUE (USD $ m) 92.8
RECENT LOSSES
Peugeot Global
68.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
74.8
188
67.6
256
69.0
American Express US
66.7
321
70.0
Bumble Bee US
66.6
135
63.5
Samsung UK CRM
62.0
224
63.9
Oscar Mayer, Kraft Mac & Cheese US
61.4
8
58.3
AARP US
45.4
236
40.0
4
37.5
1
35.6
24
40.0 50.0
Popeyes US
35.6
40.1
Aflac US
34.8
141
31.0
Kmart Australia
29.7
195
29.4
AG&P India
29.1
32
26.0
26.0
7
25.9
25.8
34
35.2
Smart Europe
23.9
114
28.5
Trojan condoms N America
22.5
14
26.7
US Cellular US
21.8
86
23.5
Yayoi Thailand
21.8
52
22.9
LinkedIn Australia
19.2
109
2020(Jan-Oct):
1,178.3
3,231
2019(Jan-Oct):
1,345.8
2,920
YoY Comparison:
-12.4%
10.7%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
1
2
MediaCom
2
4
Mindshare
3
5
Wavemaker
4
1
OMD
5
3
Starcom
6
6
PHD
7
7
Zenith
8
8
Initiative
9
9
Horizon Media
10
16
MediaHub
11
10
Carat
12
12
Havas Media
13
11
Vizeum
14
15
dentsu X
15
13
Digitas
16
14
Hearts & Science
17
18
Universal McCann
18 19
19 17
Blue 449 WPP
20
22
Spark Foundry
AGENCY
RECENT WINS WBA Global, Bayer Women’s Healthcare Video US, Pandora Germany Oppo (Planning) China, L'Oreal Taiwan, China Sports Lottery China Project Pernod Ricard US, ZYBang China, Recordati EMEA Georgia-Pacific consumer US, Molson Coors EMEA, Clas Ohlson Sweden E.on Energy Europe, McDonald's Taiwan, Tencent Chin, Goody Middle East SVW China, Clas Ohlson Finland, Liberi dalla Meningite Italy Reckitt Benckiser US, TikTok Global, GAC FCA China, Hong Kong Disneyland APAC Hagebau Germany, Degroof Petercam Belgium, Meesho Inida Orkin pest control US, Jenny Craig US, RMHDA US, Mayo Clinic SEM US TracFone US, NBA US, Avrio Healthcare US McDonald's China Buying, Pandora China, Giovanni Rana Germany JDE Peet’s(Jacobs, Kenco, Tassimo and Douwe Egberts brands) UK, Body Shop Australia Spinmaster France, Swedish Match EMEA, British Columbia Gvt Canada NestléChina, ByteDance China, Kuayue Express China Whirlpool US, Big Ticket Middle East, McDonalds Middle East, Nivea Middle East Reckitt Benckiser US, Auto Trade, Kelley Blue Book US Energizer Global, Emirates Airlines Global, Sichuan Teway Food China, TotoLe China, Gotion High Tech China FDJ France, Lindt France Unilever China Westpac Australia, Vanguard US, CSL Plasma US
ESTIMATED YTD WIN REVENUE (USD $ m) 119.2
RECENT LOSSES
DS Auto China
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
110.1
292
90.5
NestléChina
71.3
145
80.9
Westpac Australia
68.2
199
98.7
McDonald's China Buying
65.9
267
75.1
LinkedIn Germany
64.2
84
81.2
Lindt France
59.8
182
58.3
Georgia-Pacific consumer US
44.7
86
36.4
Giovanni Rana Germany
32.6
92
38.4
WW US
31.1
23
26.0
15
26.0 54.8
JDE Peet’s UK
26.0
182
52.5
TracFone US
25.0
93
29.2
Lazada SE Asia
23.1
57
28.2
Axis Mutual Funds India
19.8
199
19.1
19.1
17
13.2
13.2
5
10.7
35
10.1 10.0
2 1
8.1
31
2020(Jan-Oct):
788.5
2,122
2019(Jan-Oct):
821.4
2,238
YoY Comparison:
-4.0%
-5.2%
2020 Creative & Media (Jan-Oct):
1,966.8
5,353
2019 Creative & Media (Jan-Oct):
2,167.2
5,158
-9.2%
3.8%
23.4
Intersnack Romania
10.1 10.0 27.7
NBA US
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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