2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2020
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
48.9
38.4
92
20.5
20.5
63
15.7
15.7
3
AOK Germany, Sparkasse Germany, McDonald's Germany
14.0
14.0
3
VCCP
Grupo San Miguel, Green & Black's UK, Toblerone Global UK, Walkers UK, Holland & Barrett UK, Kwik-Fit UK
12.5
12.5
16
Serviceplan
BMW EMEA
16.5
12.2
2
11.9
11.9
4
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Worldwide
2
2
isobar
3
3
VMLY&R
4
5
Scholz & Friends
5
10
6
4
AGENCY
RECENT WINS
Starbucks Project, John West, Toolstation DKMS Switzerland Project, Kvik A/S Denmark Project, Hublot SA (LVMH) Switzerland Project Intel Global, The Lee Brand Global, Zespri Global
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
AOK Germany
7
6
New Commercial Arts
Vodafone Global, Halifax UK, World Out Of Home Org Global
8
7
O.P.EN(Omnicom)
Peugeot Global
10.5
10.5
1
9
8
Grey Group
Arpa Industriale (Fenix) Italy Project, Euroweb Internet GmbH Germany Project
9.9
9.9
56
10
9
Saatchi & Saatchi
Peugeot Motorcycles Europe, Lu biscuits Germany
9.3
9.3
5
11
18
Heimat
Gerolsteiner Germany, Smart Europe
6.5
6.5
2
12
11
Fred & Farid
Longchamp Global
6.4
6.4
1
13
12
Publicis
6.0
5.5
3
14
13
R/GA
5.5
5.5
3
15
14
Fold7
Kronenbourg 1664 Global ex UK
5.0
5.0
1
16 17
15 16
Mediamonks Mother
5.0 4.9
5.0 4.9
1 3
18
19
Wonderhood Studios
4.5
4.5
2
19
36
TBWA
BMW EMEA Samsung UK, Doritos Europe Branston, Mizkan UK, Three Mobile UK Facebook Portal UK, Beaverbrooks UK
20
17
Wunderman Thompson HSBC Global, Hastings Direct UK
GSK Global Production, Barilla Europe Le Creuset EMEA Digital, United Colours of Benetton UK digital
4.5
Castorama France
4.0
3
4.5
Samsung UK CRM
4.0
2
2020(Jan-Oct)
284.2
454
2019(Jan-Oct)
288.7
353
YoY Comparison:
-1.5%
28.6%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Abbey Theatre Ireland
42.2
117
41.8
South Tyrol Switzerland
40.4
92
JDE Peet’s UK, Agrolimen Europe
37.1
FDJ France
25.3
24
17.8
Lindt France
13.2
59
10.1
10.1
0
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
Molson Coors EMEA, Clas Ohlson Sweden, Bayerisches StMin Gesundheit Germany
45.1
2
2
MediaCom
WBA Global, Pandora Germany, Auchan Poland
3
4
Havas Media
AGENCY
RECENT WINS
4
3
PHD
Clas Ohlson Finland, Liberi dalla Meningite Italy, Pladis Netherlands Project
5
5
Blue 449
FDJ France, Lindt France
6
6
Starcom
7
8
Wavemaker
8
7
Mindshare
9
9
Universal McCann
10
10
Mediahub
11
11
Essence
12
12
Initiative
13
13
M/SIX
14
14
Mediaplus
15
36
Publicis Groupe
16 17
15 16
Accenture Interactive Trouble Maker
18
22
The Kite Factory
19
23
Spark Foundry
20
17
Yonder Media
Loacker Italy, Betsonn Group Italy, Skilling Sweden Recordati EMEA, Vodafone Romania, Pirelli Italy Zespri kiwi fruit Global, BBVA Spain, Turkey Digital, Homeaway Italy, Playmobil Europe
RECENT LOSSES
13.3
LinkedIn Germany
7.7
4
10.7
APT Servizi Emilia Romagna Italy
7.6
35
6.8
MTS Strategy Russia
5.5
18
Emirates Airlines Global, Energizer Global
4.5
Intersnack Romania
4.3
2
Fuji Instax Europe, Twitch EMEA, Moleskine UK
4.1
4.1
0
3.5
3.5
4
3.2
20
2.0
2.0
2
3.0
2.0
1
Zoopla UK, ITV UK, Sainsbury's UK digital, Airbnb Global Hagebau Germany， Degroof Petercam Belgium， Aspiag Italy Fossil Group EMEA De’Longhi UK, ZDF Germany, Siemens Healthineers Global Francaise des Jeux France, Penotti Netherlands BBVA Global Digital Asahi International EMEA NSPCC UK, Book Aid UK, Sue Ryder UK eOne Spain, Kontigo Poland, La Mutuelle Generale France FreeAgent UK, PROPER UK, Shelter UK
7.9
Giovanni Rana Germany
1.5
0
1.5 1.3
1.5 1.3
1 0
1.3
1.3
2
1.2
1.0
0
0.8
0.8
1
2020(Jan-Oct)
172.7
406
2019(Jan-Oct)
185.0
762
YoY Comparison:
-6.7%
-46.7%
2020 Creative & Media (Jan-Oct)
456.9
860
2019 Creative & Media (Jan-Oct)
473.8
1,115
YoY Comparison:
-3.6%
-22.9%
2.1
Heineken brands Global ex Fr
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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