2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2020 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
249.2
247.2
134
168.8
168.8
34
MengNiu, ALDI Project, TaiKang Project
100.3
97.7
62
Isobar
iQiyi Project, KFC Project, TCL Electronics digital, Xiaomi Project
92.2
89.9
33
5
Publicis
Buick project, CITIC Project, Diageo-Morton Cadet project
85.2
84.9
74
10
10
Dentsu
LG China Project, Huawei Project, Master Kong Project
62.3
62.3
40
6
6
Havas Worldwide
54.0
54.0
9
7
7
VMLY&R
44.4
44.4
15
8
8
Leo Burnett
43.6
43.2
26
9
9
Saatchi & Saatchi
Amway Project, Saiho center (Chengdu) Project
45.9
42.5
19
11
11
BBDO
JD.com, Pepsi Project, TA business Event Project
28.3
28.3
19
12
12
DDB
25.0
25.0
14
13
13
McCann WorldGroup
20.9
20.9
34
14
14
Interone
Vivo digital
19.6
19.6
1
15
15
BBH
Mondelez Project, WM Motor, Burberry Project
15.9
15.9
3
16
16
TBWA
League of Legends
13.0
13.0
2
17
17
ForwardPMX
Mulberry Digital
6.5
6.5
1
18
18
Grey Group
GOF, Midea Project, Midea Life Electrial
3.5
3.5
12
19
19
FCB
Mikes Hard Lemonade
1.0
1.0
1
20
20
Hakuhodo
Honda Acura Project
0.7
0.7
1
2020(Jan-Oct)
1,067.7
532
2019(Jan-Oct)
1,110.2
458
-3.8%
16.2%
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
Sapient
3
3
Wunderman Thompson
4
4
5
AGENCY
RECENT WINS Shanghai Rongtai Project, Huadong Medicine Project, Evergrande Group Project Mercedes-Benz Project, Marriott Project
Blue Moon Project, Linkedin Project adidas-neo Project , Clorox, Harmay Project, Mylan Project VW Project, Taobao Project, Yili Ambrosial, VW-ID Photoshooting Project, Audi Project
Huawei Project, ZhongNan VI Design Project, ChengDu TianWei Food, Mengniu Dairy Beats Project, Nestle Project, Richemont Project, Carrier Project
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2020 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
Nestlé
319.7
18
244.5
Air France
239.5
19
188.9
Didi
172.9
8
181.5
Shanghai Disney Resort
171.1
19
150.2
DS Auto
120.5
29
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Dongfeng Nissan, Alibaba, Ant Financial
382.6
2
2
Wavemaker
ZYBang, Beijing Auto, Agoda
AGENCY
RECENT WINS
GAC FCA, DS Automobile, FCA Jeep, Shanghai General Motors, Hong Kong Disneyland Resort Kraft Heinz, Vitasoy, Intel, KSF Noodles, AmorePacific, Mengniu China Uber, Tencent Fit, Overseas Chinese Town, Breitling
RECENT LOSSES
3
3
Zenith
4
4
Carat
5
5
MediaCom
6
17
PHD
Diageo, SVW
193.8
Unilever
87.4
8
7
6
OMD
Medela, Lisboa Grande, Remy Cointreau, Bacardi
118.2
McDonald's Buying
71.9
13
8
7
WPP
Unilever
65.2
65.2
1
9
8
Starcom
Tencent, McDonald's planning, Shanghai Disney Resort, Kraft Heinz eCommerce, Tencent CSIG
42.0
Kraft Heinz
36.4
6
10
16
dentsu X
Nestlé, ByteDance, Kuayue Express, Huaxiaozhu, Kewpie
85.3
Dongfeng Honda
35.3
13
11
9
CIG
Audi Digital
32.6
32.6
1
12
14
Universal McCann
Sichuan Teway Food, TotoLe, Gotion High Tech
15.0
12.3
7
13
10
Spark Foundry
Mondelez eCommerce
18.6
11.7
2
14
11
Brandmax
Dongfeng Honda
9.8
9.8
1
15
12
Vizeum
Shiseido Project, Burberry Project
5.7
5.7
4
16
13
Havas Media
Heineken Project, Florentia Village, T3 Project, Marubi Project
7.6
3.0
4
17
-
Digitas
Hyundai
0.7
0.7
1
18
15
Initiative
Lysol Project
0.2
0.2
1
2020(Jan-Oct)
1,396.0
155
2019(Jan-Oct)
876.4
153
YoY Comparison:
59.3%
1.3%
2020 Creative & Media (Jan-Oct)
2,463.7
687
2019 Creative & Media (Jan-Oct)
1,986.6
611
24.0%
12.4%
Tapestry Inc.
Remy Cointreau
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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