2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2020
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RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
2
4
Cummins & Partners
3
3
TBWA
4
2
Isobar
5
6
BBDO
6
5
Channel T
7
7
72andSunny
8
8
The Monkeys
9
10
Grey Group
10
9
Saatchi & Saatchi
11
16
M&C Saatchi
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
J&J, Dulux, LinkedIn, Netflix Project, Kmart
15.7
Foxtel
8.1
Tourism Western Australia
Energy Australia, Nufarm, Klorane, Adore Beauty, Libra, Red Cross Humanitarian, Sapporo Coles, Emerald Foods, New Zealand Natural, Horticulture Innovation Finance Client
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
13.7
11
7.6
19
5.3
5.3
4
5.1
5.1
19
4.9
4.9
12
4.2
4.2
8
3.3
3.3
6
2.3
2.3
4
2.2
2.182
9
2.0
2.0
4
Domain, Big W
2.0
2.0
2
1.6
1.6
4
1.3
1.3
2
Google, iNova Pharmaceuticals, Seafood Industry, Stake, Weis Australian liquor marketers, Ego Pharma, Sorbent Google, Freedom Foods, Netflix ProjectTooheys Extra Dry, Sendle Open Colleges, Tourism Western Australia, Rebel Red Rooster digital, WWF, GSK Digital Project, WSU – August Open Day Project Ampol, Foxtel, Fight Food Waste CRC Project
12
11
MullenLowe Group
Citi,Bayer Consumer Health, Cancer Council WA
13
12
Ogilvy
Uncle Toby's cereals
14
13
1.2
1.2
10
15
14
1.1
1.1
3
16
15
1.0
1.0
5
17
17
Wunderman Thompson Transport for NSW - Taxi's Project Dan Murphy's liquor, SSangyong ThinkerBell Motors, Business Council of Australia Val Morgan Digital, Catholic Orchard Healthcare, World Square/JLL, Cover More Insurance Bupa Dental, Bupa Optical and Edge Hearing
0.9
0.9
2
18
18
Common Ventures
Tarocash, Bank Australia
0.9
0.9
2
19
19
The Wired Agency
St Luke's Care digital
0.8
0.8
2
20
21
CHE Proximity
0.7
0.7
2
2020(Jan-Oct)
70.7
207
2019(Jan-Oct)
72.2
265
YoY Comparison:
-2.1%
-21.9%
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Network 10
4.6
5
Tiktok
2.8
9
2.5
2.5
5
2.6
2.5
4
Omnicom Media Group Johnson & Johnson
1.8
1.8
1
6
Zenith
Tiktok, The Y, Kellogg’s, Pfizer, H&M
1.7
1.7
9
7
7
Carat
Pandora jewellery, Tip Top Bakeries
1.4
1.4
18
8
9
Ikon
Myer
1.5
0.6
1
9
10
dentsu X
Pharma Science Australia
0.5
0.5
2
10
11
OMD
0.5
8
11
12
Haystac
0.4
2
12
21
Havas Media
Body Shop
0.5
0.4
1
13
13
Binge
Binge Project
0.3
0.3
1
14
14
Thinkerbell
SsangYong Australia
0.3
0.3
1
15
15
Murmur
Naturalena
0.3
0.3
1
16
16
QMS Media
the City of Sydney
0.3
0.3
1
17
17
SPEED
Voyages
0.2
0.2
1
18
18
Audience Group
Queensland Ballet
0.2
0.2
1
19
19
Vizeum
Afterpay Limited Project
0.1
0.1
8
20
20
MediaCom
Hasbro
0.4
0.1
3
2020(Jan-Oct)
16.4
101
2019(Jan-Oct)
34.6
156
-52.5%
-35.3%
2020 Creative & Media (Jan-Oct)
87.1
308
2019 Creative & Media (Jan-Oct)
106.8
421
YoY Comparison:
-18.4%
-26.8%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
8
Spark Foundry
Westpac, Silverseas Cruises, My Muscle Chef
5.2
2
1
PHD
Bayer Digital, Diageo, Spotlight Group
3.0
3
2
Initiative
4
3
Starcom
5
5
6
AGENCY
RECENT WINS
Pernod Ricard, Aussie Home Loans, Genuine Parts Company, Repco Miele, Metricon Homes
Invocare, Q Super, Destination Goldcoast, UNSW Girl Guides Victoria, Bensons Trading
1.0
RECENT LOSSES
Amart Furniture
SK Magic
0.4 Emirates Airlines
Genuine Parts Company
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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