2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2020
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RANK THIS MONTH
RANK LAST MONTH
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2
3
3
4
4
5
5
6
6
7
9
8
7
9
10
10
8
11
11
12
12
Saatchi & Saatchi
13
13
McCann Worldgroup
14
14
72andSunny
15
19
Cummins & Partners
16
15
TBWA
17
17
Grey Group
18
16
MullenLowe Group
19
18
BBH
20
20
Channel T
AGENCY
RECENT WINS
SK Magic Malaysia, Shanghai Rongtai China Project, Ti Cycles India J&J Australia, Dulux Australia, DDB Farmlands New Zealand Project MengNiu China, ALDI China Project, Wunderman Thompson TaiKang China Project China Resources Project, iQiyi China Isobar Project, KFC China Project Mercedes-Benz China Project, Sapient Marriott China Project Buick China project, CITIC China Publicis Project, Diageo-Morton Cadet China project LG China Project, Huawei China, Dentsu Master Kong China ESHR Thailand Project, Asia Pulp & VMLY&R Paper-Paseo Indonesia Project, Krakakoa Indonesia Project Google Australia, iNova BBDO Pharmaceuticals Australia, Seafood Industry Australia VW China Project, HBF Health Leo Burnett Insurance Western Australia, AG&P India Harman India, Hong Kong Airport Havas Worldwide Authority Project, Changi Airport Group Singapore Project Ogilvy
New World Hong Kong Project, Amway China Project, Saiho center (Chengdu) China Project Foodpanda Janpan Project, Beats China Project, Rinrei Japan Project Google Australia, Freedom Foods Australia, Amaysim Australia, Adobe Global, Sendle Australia Energy Australia, Nufarm Australia, Klorane Australia Horticulture Innovation Australia, Nintendo Switch China,Emerald Foods Australia Red Rooster Australia digital, MIDF Malaysia Project, Union Medical (Juv Skincare) Thailand Project Bayer Consumer Health Australia, Neutrogena Singapore, Cancer Council WA Australia Mondelez China Project, Voot Kids India Project, Burberry China Project Australian liquor marketers Australia, Ego Pharma Australia, Sorbent Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
69.0
KFC Singapore
67.2
321
53.7
Streets Blue Ribbon Australia
51.7
177
37.8
36.8
206
34.2
33.9
146
25.9
25.8
34
25.6
24.8
136
22.3
Harman - Jbl & Hk India
21.0
184
21.8
McDonald's Australia digital
18.8
125
19.5
Pag-IBIG Fund Philippines
18.4
107
19.1
7 Eleven Australia
18.0
123
14.7
Tooheys Extra Dry Australia
13.7
59
11.6
47
10.7
99
8.0
8.0
9
8.1
7.6
19
7.3
6.9
6
6.5
6.1
92
5.7
35
5.5
5.5
11
4.2
4.2
8
2020(Jan-Sep)
442.6
2,158
2019(Jan-Sep)
514.8
2,061
YoY Comparison:
-14.0%
4.7%
12.6
11.3
5.9
LinkedIn Australia
Astral Poly Technik India
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2020 RANK THIS MONTH
RANK LAST MONTH
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1
Mindshare
2
2
Wavemaker
3
3
Carat
4
4
Zenith
5
9
PHD
6
5
MediaCom
7
7
AGENCY
RECENT WINS Oppo (Planning) China, L'Oreal Taiwan, China Sports Lottery China Project ZYBang China, Beijing Auto China, Zee Entertainment Enterprises India McDonald's China Buying, Pandora China, Hilton China Nestle Taiwan, DS Auto China, Pfizer Taiwan SVW China, Swisse Thailand, Taiwan Pay Taiwan
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins 120
72.3
NestléChina
57.2
46.5
Westpac Australia
38.3
68
41.1
Porsche Taiwan
35.8
164
38.9
Didi China
35.6
48
44.1
TikTok Global
26.7
76
Monster China, Pandora Hong Kong, Smartfren Indonesia Digital
33.2
DS Auto China
26.3
82
dentsu X
NestléChina, ByteDance China, Kuayue Express China
26.7
Axis Mutual Funds India
18.5
198
26.0
McDonald's China Buying
16.5
76
Kraft Heinz Global (Non-US)
11.1
49
10.0
1
8
6
OMD
Bank Jago Indonesia, ADIO Israel, Valda (Inova Pharma) Vietnam
9
10
Starcom
McDonald's Taiwan, Tencent China, Miele Australia
15.3
10
8
WPP
Unilever China
10.0
11
12
Universal McCann
Sichuan Teway Food China, TotoLe China, Gotion High Tech China
10.3
Tapestry Inc. China
7.4
31
12
15
Spark Foundry
9.0
Network 10 Australia
7.4
9
13
11
Initiative
6.9
RB (Reckitt Benckiser) Indonesia
6.4
39
14
13
CIG
Audi China Digital
5.0
5.0
1
15
14
Havas Media
Body Shop Australia, Transforming Rural India Foundation India, Bukopin Indonesia Project
7.5
4.9
30
16
16
Omnicom Media Group Johnson & Johnson Aus & NZ
2.5
2.5
1
17
17
Brandmax
Dongfeng Honda China
1.5
1.5
1
18
36
Digitas
Marico India, DBS Bank India, Philip Morris International India
1.3
1.3
8
19
18
Vizeum
Shiseido China Project, Burberry China Project
2.7
Lazada SE Asia
1.0
48
20
19
Ikon
Myer Australia
1.5
Amart Furniture Australia
0.6
1
2020(Jan-Sep)
315.9
1,080
2019(Jan-Sep)
283.9
1,201
YoY Comparison:
11.3%
-10.1%
2020 Creative & Media (Jan-Sep)
758.5
3,238
2019 Creative & Media (Jan-Sep)
798.7
3,262
YoY Comparison:
-5.0%
-0.7%
Westpac Australia, Ancestry.com Australia, Silverseas Cruises Australia, Mondelez eCommerce China Meesho Inida, Cred inida, Globe Telecom Philippines Project
Remy Cointreau China
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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