2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
OMO Project, Dairy Farm, California Fitness
3.5
3.5
17
2
Dentsu
Beverage Brand Client
1.9
1.9
33
3
6
Ogilvy
Dairy Farm, Atlantic, Mondelez, Sunlife Project, AccorHotels
1.1
1.1
8
4
4
BBDO
Suntory PepsiCo - Goodmood Project, Nivea 12 months retainer
1.0
1.0
2
5
3
Wunderman Thompson IT Client
1.1
0.9
10
6
5
Isobar
EZ Land Project
0.6
0.6
16
7
19
MullenLowe Group
Bayer OTC brands
0.2
0.20
1
8
7
Anomaly
Johnnie Walker
0.1
0.12
1
9
14
Leo Burnett
Heineken Project
0.1
0.09
1
10
8=
Merkley+Partners
Performix
0.0
0.03
1
11
8=
Online Circle
Barilla
0.0
0.03
1
12
11
VMLY&R
NZ Trade & Enterprise Project, Caltex B2B, Crayola, Philip Morris International Project
0.0
0.01
5
9.5
96
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.7
9
1.6
7
0.7
0.5
4
E-commerce Client
0.2
0.2
2
MediaCom
PlayStation
0.2
0.2
2
3
Wavemaker
Vespa, Weber
0.8
0.2
4
7
15
Zenith
Fromageries BEL
0.3
0.2
2
8
4
Carat
Vodafone
0.2
Disney
0.0
2
9
14
Havas Media
Tripadvisor
0.1
Fico Cements
-0.2
1
10
7
PHD
CJ Group Project, Singapore Airlines
0.13
AB InBev
-0.2
2
4.3
36
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
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1
Mindshare
Dyson, Pizza Hut, Uniqlo, Fico Cements, Friesland Campina Digital, UOB
1.7
2
2
OMD
Vinamilk, Acecook, Vietjet
1.7
3
8
Starcom
AB InBev, L'Oreal, Baemin Project
4
6
Vizeum
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Pizza Hut
L'Oreal
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to
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