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Oct 2019 New Business League-Vietnam

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2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2019

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ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

DDB

OMO Project, Dairy Farm, California Fitness

3.5

3.5

17

2

Dentsu

Beverage Brand Client

1.9

1.9

33

3

6

Ogilvy

Dairy Farm, Atlantic, Mondelez, Sunlife Project, AccorHotels

1.1

1.1

8

4

4

BBDO

Suntory PepsiCo - Goodmood Project, Nivea 12 months retainer

1.0

1.0

2

5

3

Wunderman Thompson IT Client

1.1

0.9

10

6

5

Isobar

EZ Land Project

0.6

0.6

16

7

19

MullenLowe Group

Bayer OTC brands

0.2

0.20

1

8

7

Anomaly

Johnnie Walker

0.1

0.12

1

9

14

Leo Burnett

Heineken Project

0.1

0.09

1

10

8=

Merkley+Partners

Performix

0.0

0.03

1

11

8=

Online Circle

Barilla

0.0

0.03

1

12

11

VMLY&R

NZ Trade & Enterprise Project, Caltex B2B, Crayola, Philip Morris International Project

0.0

0.01

5

9.5

96

RANK THIS MONTH

RANK LAST MONTH

1

1

2

AGENCY

RECENT LOSSES


2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

1.7

9

1.6

7

0.7

0.5

4

E-commerce Client

0.2

0.2

2

MediaCom

PlayStation

0.2

0.2

2

3

Wavemaker

Vespa, Weber

0.8

0.2

4

7

15

Zenith

Fromageries BEL

0.3

0.2

2

8

4

Carat

Vodafone

0.2

Disney

0.0

2

9

14

Havas Media

Tripadvisor

0.1

Fico Cements

-0.2

1

10

7

PHD

CJ Group Project, Singapore Airlines

0.13

AB InBev

-0.2

2

4.3

36

ESTIMATED YTD WIN REVENUE (USD $ m)

RANK THIS MONTH

RANK LAST MONTH

1

1

Mindshare

Dyson, Pizza Hut, Uniqlo, Fico Cements, Friesland Campina Digital, UOB

1.7

2

2

OMD

Vinamilk, Acecook, Vietjet

1.7

3

8

Starcom

AB InBev, L'Oreal, Baemin Project

4

6

Vizeum

5

5

6

AGENCY

RECENT WINS

RECENT LOSSES

Pizza Hut

L'Oreal

METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to

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