2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Oct 2019
1
RANK THIS MONTH
RANK LAST MONTH
1
2
Mother
TripAdvisor US, Roc Beauty US, Instagram US Project
2
7
MullenLowe Group
Bayer OTC brands Global, TaxAct US, AVIS US
3
3
Ogilvy
4
5
Leo Burnett
5
6
R/GA
6
4
DDB
7
84
Doner
8
8
Johannes Leonardo
AGENCY
9
15
Droga5
10=
1
Havas Worldwide
10=
9
TBWA
12
71
McKinney
RECENT WINS
Groupon Us, Kiwis Zespri US, Aena Videos US Corrs Light US, Facebook Messenger Global Universal Music Group US, Michael’ s Stores US, Texas Capital Bank US State Farm US, iShares Global, PlayStation Global, Corona Building Global, Kroger Stores US Tylenol, Listerine, Zyrtec US, Nature's Bounty US, Premier Health Volkswagen US, Gap US Kimberly-Clark Brands US, EMEA, Facebook Global, Glenmorangie Yellowstone National Park US, LA RUBIA US Project, LOGMEIN US Mountain Dew(PepsiCo Brand) US, University of Phoenix US, Refinitiv Little Caesars US Montblanc Global, McDonald's US project, Fisher-Price US Porsche Global, Stars Group Global, Johnnie Walker Global, Vodafone Pantone Global, Brooks Running Company
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
42.0
42.0
10
35.4
35.4
8
33.8
15
33.0
33.0
2
32.7
32.2
24
39.7
24.7
8
24.0
24.0
3
ESTIMATED YTD WIN REVENUE (USD $ m)
44.8
RECENT LOSSES
Kimberly-Clark Brands US, EMEA
23.8
Truly Hard Seltzer US
22.8
2
21.6
Nature's Bounty US
20.1
5
43.5
Jack Daniel's, Brown-Forman Global
18.5
42
22.5
Accenture Interactive
18.5
5
18.2
2
16.0
4
15.5
15.5
4
15.0
15.0
3
15.0
15.0
1
14.6
21
13.0
13.0
7
18.2
13
16
Wieden + Kennedy
14
10
Anomaly
15=
11
Huge
15=
-
17
12
VMLY&R
18
13
Eleven
19
14
Camp + King
Papa John's Pizza US
12.5
12.5
1
20
17
Digitas
Mondelez Global
12.0
12.0
1
2019(Jan-Oct)
453.9
383
2018(Jan-Oct)
621.5
430
YoY Comparison:
-27.0%
-10.9%
The Marketing Arm
State Farm (Part) US Walgreens Boots Alliance US, Microsoft Modern Life & Devices CarGurus US, Amazon US, SalesForce US
20.0
16.2
The Glenlivet Global
Premier League Global
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Horizon Media
Captain Ds US, Sundial US, Northwell Health System US, Kroger US, Lyft US
138.1
Blue Buffalo (Part) US
135.6
57
2
Carat
Procter & Gamble, Vodafone Global
97.5
Walt Disney Company
97.5
2
4
OMG23
Walt Disney Company Global
79.1
79.1
1
55.6
16
25.5
8
23.4
7
21.6
7
18.3
2
10.9
6
4.0
4
RANK THIS MONTH
RANK LAST MONTH
1
1
2 3
AGENCY
Grey Goose (Digital) Global, Patron Global Project, McDonald's US Navy Federal Credit Union US, Ecobee US, Sennheiser Global, At Home based in Plano US
RECENT LOSSES
4
3
OMD
5
6
MediaHub
6
5
Mindshare
7
11
PHD
8
7
Starcom
9
10
Universal McCann
10
12
Initiative
11
13
M/SIX
Electronic Arts Global
3.2
3.2
2
12=
14
Empower
PetSmart US
2.5
2.5
3
12=
15
Arena Media
Travelocity US
2.5
2.5
1
14
16
Crossmedia
Etihad Airways Global
1.3
1.3
1
1.0
1.0
2
Allergan US, Blue Buffalo US, Dyson Global The Stars Group Global, TikTok Global, WeWork US, Chuck E. Novartis Global, Vistaprint N. America Armor US, Levi Strauss US, Aetna US, Energizer US, TGI Fridays US, Valvoline US, Nintendo US, Keurig Dr Pepper US, Deliveroo Glbl ex UK
62.1
Levi Strauss US
25.5
23.9
Groupe SEB Global
21.6 22.5
Hallmark Cards
11.9 6.5
Ecobee US
15=
17=
Spark Foundry
NBC Universal Entertainment US, MCM Worldwide US
15=
17=
BSSP
Columbia Sportswear US
1.0
1.0
1
17=
19=
Slingshot
Dickey's Barbecue Restaurants US
0.5
0.5
1
17=
19=
Ikon
Lindt & Sprungli US
0.5
0.5
1
17=
21
Bohemia
Berlitz US
0.5
0.5
1
20
22
The Tombras Group
Great Clips US
0.3
0.3
1
2019(Jan-Oct)
325.6
162
2018(Jan-Oct)
359.5
168
YoY Comparison:
-9.4%
-3.6%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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