2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.2
4.5
14
Netflix, Tinder, Gulf(Energy)
4.5
4.5
9
Ogilvy
Robinson PCL Project, Nestle (Thai) Ltd., Department of Lottery
3.5
2.5
14
3
Digitas
Tesco online, Mondelez, Minute Maid Project
1.8
1.8
6
5
4
DDB
Pet Focus Project, Samitivej, SECOM, Royal Enfield
1.5
1.5
14
6
6
The Media Shop
The Tourism Authority of Thailand
1.0
1.0
1
7
7
Dentsu
Car Brand Clent
2.4
0.9
20
8
8
McCann WorldGroup
SC Capital Project, Weber Shandwick Project, Mead Johnson / RB Project
0.7
0.7
24
9
10
antics@play
The Tourism Authority of Thailand
0.4
0.4
1
10
9
VMLY&R
King Power Group Project, Siam Commercial Bank Project, Naraya Project, Heinz Oyster Sauce Project
0.5
0.3
9
11
25
MullenLowe Group
Bayer OTC brands
0.2
0.2
1
12
11
Leo Burnett
Uniqlo, TMB, Pringles Project, Brand's Suntory
0.3
0.1
5
13
12
Anomaly
Johnnie Walker
0.1
0.1
1
14=
16
Saatchi & Saatchi
Procter & Gamble (Olay) Project
0.0
0.0
2
14=
13=
Merkley+Partners
Performix
0.0
0.0
1
14=
13=
Online Circle
Barilla
0.0
0.0
1
18.7
124
RANK THIS MONTH
RANK LAST MONTH
1
2
Friesland Campina, Siam Amazing Wunderman Thompson Park, Line webtoon, Unilever Citra Global Pitch
2
1
BBDO
3
5
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Tinder
TMB
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2019 RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS Lazada Limited Contract, SinoPacific Trading (Thailand) Co Ltd Contract, EASY BUY Public Company Limited Contract Vodafone, Berli Jucker PCL (BJC Foods) Contract
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.5
35
2.4
26
2.4
25
1.5
26
1.5
3
1.3
2
1
1
Vizeum
2
3
Carat
3
2
Mindshare
Dyson, Tinder Project, De Warrenne Pictures Project
2.4
4
4
denstu X
Tourism Service Company
1.7
5
7
Zenith
SCG, The Walt Disney Company
1.5
6
13
Universal McCann
FINN Mobile
1.9
7
5
MediaCom
UNIQLO, PlayStation
1.2
1.2
5
8
8
Initiative
Krungsri Bank, M Wrap PROJECT
1.4
1.1
11
9
6
Wavemaker
0.3
10
10
9
Havas Media
0.1
5
11
14
Starcom
12
11
PHD
13
12
OMD
Prudential, Webtoon, Chubb Insurance, The Market, Carabao Dang Krungthai AXA Project, NBTC (National Broadcasting Telecommunications Committee Project), Tripadvisor EGAT (Electricity Generating Authority of Thailand) Project Singapore Airlines
3.5
3.7
1.6
SCG
Prudential
Vitamilk
PTT Company
0.3
0.4
Carabao Dang
-0.3
3
0.1
Food Supplements Company
-0.6
1
0.0
Index Living Mall Project
-1.6
0
12.9
152
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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