2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.7
5.2
9
Coke Project, Sonison Baby Project, ChungHwa Telecom Project
3.0
3.0
12
Dentsu
Consumer Products Brand
2.5
2.5
41
3
Isobar
Pfizer, CTBC Bank, Mead Johnson Nutrition
1.5
1.5
9
5
5
BBDO
FAR EASTONE, XU PAO
1.0
1.0
2
6
7
Havas Worldwide
Want Want Group
0.5
0.5
1
7
8
DDB
PlayStation, Dairy Farm
0.5
0.5
3
8
9
Publicis
CAPITAL MOTORS INC Project, CATHAY PACIFIC AIRWAYS LIMITED, Pepsico Foods Project
0.4
0.4
8
9
6
Wunderman Thompson Sony Project
0.5
0.3
2
10
10
McCann WorldGroup
Ocean Park (Hong Kong) Project, 1111 Project, Jenjudan Project
0.3
0.3
9
11
19
MullenLowe Group
Bayer OTC brands
0.2
0.2
1
12
11
Anomaly
Johnnie Walker
0.1
0.12
1
13
13
Merkley+Partners
Performix
0.0
0.03
1
14
14
Online Circle
Barilla
0.0
0.03
1
15.5
100
RANK THIS MONTH
RANK LAST MONTH
1
4
Ogilvy
Dairy Farm, Soyoung, Mondelez, AccorHotels, Miniso
2
1
Leo Burnett
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.8
93
1.8
64
1.4
1.4
10
FoodPanda Project, Tourism New Zealand Project
1.2
1.2
15
Zenith
Taiwan External Trade Council Project, The Walt Disney Company
0.8
0.8
3
6
MediaCom
SK-II, Hotels.com
0.5
0.5
5
7
7
Universal McCann
Netflix Project
0.4
0.4
4
8
8
Vizeum
Government Client
0.2
0.2
13
9
11
Starcom
Align Technology
0.4
0.2
2
10
9
Havas Media
Tripadvisor
0.1
-0.1
1
11
10
PHD
Singapore Airlines
0.1
-0.2
1
12
14
Wavemaker
Subaru Project, Ricola
0.2
-0.2
3
10.0
214
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
denstu X
Food Brand Client
3.8
2
2
Carat
Vodafone
2.1
3
3
OMD
Agoda Project, Volda, Activision Project
4
4
Mindshare
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Disney
Vodafone
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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