2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.6
3.1
7
Dairy Farm, Mondelez, AMA Online Education, Lazada, Adidas James Harden Event Project
1.9
1.9
12
Grey Group
Honey, DKT International, PLDT Enterprise. PR
1.5
1.5
3
3=
FCB
DoubleDragon (CityMall), CityMall Commericials
1.5
1.5
3
5
5
DDB
1.3
1.3
11
6
7
BBDO
Dairy Farm, FWD Life Insurance Project, Nutriasia Project Grab
0.8
0.8
2
7
8
Dentsu
Food Brand
0.8
0.8
6
8
9
McCann WorldGroup
Mead Johnson - Lactum Project, First Gen Project, PA Properties Project, Google Project
0.7
0.7
22
9
10
Leo Burnett
Bank Client
0.6
0.6
9
10
19
MullenLowe Group
IT Client
0.2
0.2
1
11
11
Anomaly
Johnnie Walker
0.1
0.1
1
12
12=
Merkley+Partners
Performix
0.0
0.03
1
13
12=
Online Circle
Barilla
0.0
0.03
1
14
15
VMLY&R
Pilmico Project first, Monsanto Philippines, Ortigas Land Project first, Caltex B2B, Crayola
0.0
0.02
6
15
16
Publicis
Chemical Industry Client
0.5
-0.65
6
11.9
91
RANK THIS MONTH
RANK LAST MONTH
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
1
1
Wunderman Thompson
Globe Telecom (Prepaid), Philippine Seven Corp (City Blends)
2
6
Ogilvy
3
3=
4
RECENT LOSSES
Financial Services Company
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.68
10
1.61
2
Vodafone
1.04
6
Government Client
0.85
3
0.8
0.76
2
0.7
0.67
5
SM Store Project, Beiersdorf
0.6
0.61
6
Spark Foundry
Beverage Brand Client
0.6
0.61
4
4
Initiative
NutriAsia Philippines, Honda Phils
0.4
0.36
2
10
9
Blue 449
Dairy Brand Client
0.1
0.10
1
11
10
PHD
GSK Project, Singapore Airlines, NZ Post
0.1
0.09
2
12
16
denstu X
(0.09)
1
13
11
Havas Media
Tripadvisor
0.1
(0.09)
1
14
12
Starcom
Food Brand Client
0.2
SM Store Project
(0.05)
3
15
17
M2M
0.0
Rebisco AOR (Digital)
(1.00)
0
16
7
Carat
0.3
Food Brand Client
(1.263)
3
5.7
46
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Dyson, Instarem, Cherry Mobile, Tourism New Zealand, Potato Corner
1.8
2
14
Zenith
The Walt Disney Company
1.6
3
3
Wavemaker
Max's Fried Chicken, Yellow Cab Pizza Project
1.9
4
5
Universal McCann
Netflix
0.9
5
13
Vizeum
E-Commerce Client
6
2
MediaCom
PlayStation, Jollibee
7
6
OMD
8
8
9
AGENCY
RECENT WINS
0.1
Vodafone
RECENT LOSSES
Dairy company
Oriente Express
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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