2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2019 No.of Wins
3.4
3.40
16
Telecom Client
2.6
2.33
1
DDB
Dairy Farm, PlayStation, PayNet Project, Samsonite
2.1
2.05
10
Ogilvy
Dairy Farm, Mondelez, CIMB Project, Kimberly Clark
1.9
1.89
6
1.5
1.50
3
RANK LAST MONTH
1
1
FCB
PERKESO Project, DARLIE, Aquos (Sharp), RHB Bank, Education Malaysia
2
2
Leo Burnett
3 4
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
3 7
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
4
BBDO
Celcom Xpax, Unilever (Lipton X Tealive) Project, Unilever (Cornetto) Project
6
5
Dentsu
Beverage & Food Brand
1.0
1.01
9
7
6
VMLY&R
Logitech, Cactus, Mattel
0.8
0.82
10
8
8
Havas Worldwide
Touch & Go E-Wallet Project
0.7
0.70
2
9
9=
Innity
TikTok
0.5
0.50
1
10
9=
Vintedge
LiHO Social
0.5
0.50
1
11
12
Publicis
Petronas BTL Project
0.2
0.24
1
12
13
Isobar
Bank Brand
0.2
0.23
3
13
20
MullenLowe Group
Bayer OTC brands
0.2
0.20
1
14
14
Anomaly
Johnnie Walker
0.1
0.12
1
15
11
Wunderman Thompson Dominos Pizza
0.3
0.06
2
16=
15=
Merkley+Partners
Performix
0.0
0.03
1
16=
15=
Online Circle
Barilla
0.0
0.03
1
14.8
69
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Oct 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Starcom
Maxis
2.6
Dairy Farm
2.3
2
2.4
Telecom Client
1.4
16
1.0
2
0.8
1
2
2
Mindshare
Friesland Campina, Prudential AOR (Digital), Tesco, Hong Leong Bank
3
3
Universal McCann
Telecom Client
1.0
4
4
Zenith
The Walt Disney Company
1.0
5
5
OMD
FMCG
0.6
0.6
2
6
6
MediaCom
PlayStation, Fujifilm Holdings Corporation, realme
0.50
0.5
9
0.6
0.5
5
0.0
2
United Overseas Bank (UOB)
7
7
PHD
Schneider Electric, Foodpanda, WIPRO UNZA, Singapore Airlines, Kayak.com
8
8
denstu X
Car Client
0.0
9
9
Havas Media
Tripadvisor
0.1
AXA
-0.1
1
10
10
Vizeum
0.00
Media company
-0.1
0
11
11
Wavemaker
M&S Santan Kelapa
0.8
Friesland Campina
-0.8
3
12
12
Carat
Vodafone
0.8
WIPRO UNZA
-0.9
2
13
13
Initiative
Health Care Brand
0.1
Maxis
-2.5
1
2.7
43
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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