2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2019
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.4
6.4
7
4.6
4.6
27
3.5
3.5
2
YPF Argentina, Sura Seguros Argentina, Infobae Argentina
3.0
3.0
3
Wieden + Kennedy
Sprite Brazil, C&A Brazil
3.0
3.0
2
6
FCB
Yoki Brazil, FiberMais Medical Marketing Brazil, DASA Brazil
2.0
2.0
4
7
7
BBDO
Hering Brazil, Cielo Brazil, Grupo Posadas Lat Am Project
1.5
1.5
3
8
13
Leo Burnett
Fiat Brazil Social, Gulf Oil Brazil
1.4
1.4
2
9
8
VMLY&R
LG Argentina Digital, Caféde Colombia Colombia, Boehringer
1.3
1.3
4
10
9
Havas Worldwide
FOREO Brazil Project, Sephora Mexico Project, Nueva Mas Vida Chile Project
1.2
1.2
3
11=
10
Gut
Mercado Libre Latam, Domino’s Pizza Brazil
1.0
1.0
2
11=
11
DDB
Kibo Foods Colombia
1.0
1.0
2
11=
12
Findasense
Buffalo Wings Colombia, Vichy, La Roche-Posay (L’Oréal) Argentina
1.0
1.0
2
11=
14
Room23
Toyota Compañí a Financiera de Argentina, Bimbo Latam Digital
1.0
1.0
2
11=
-
Mirum
CAOA Brazil Digital
1.0
1.0
1
16
21
Publicis
Honda Brazil
0.9
0.9
2
17=
15
Humo Rojo
Pirelli Argentina
0.5
0.5
1
17=
16
Cheil
Creditea México Mexico
0.5
0.5
1
17=
17
NINCH
Toyota Argentina
0.5
0.5
1
17=
18
Di Paola Latina
Castaño Chile
0.5
0.5
1
42.7
92
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
5
Isobar
3
2
Digitas
4=
3
R/GA
4=
4
6
AGENCY
RECENT WINS
NestléCoffee Peru, 3 Coraç ões Brazil, GERU Brazil, Impala Brazil Boehringer Brazil, Comex Mexico, Fomento Economico Mexico Project, Coca Cola Mexico Project Mondelez Global, Walmart Argentina Digital
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE LATAM / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.0
4.0
25
3.6
3.6
13
5.0
2.0
7
1.6
18
1.5
1.5
1
Copec Taxi Amigo Chile, Sura Chile, Copec Latam Pass Chile
0.4
0.4
6
Redhat Argentina, Huawei Dominican Republic, Cinepolis Peru
0.5
0.1
15
9.9
85
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
2
2
PHD
3
3
Havas Media
4
4
Initiative
5
-
Publicis Media
Walt Disney Company
6
6
Hearts & Science
7
7
OMD
AGENCY
RECENT WINS
Mega Plaza Peru, eBay Mexico, Corporaciรณn Yanbal International Colombia & Ecuador Alion Colombia, Mercado Libre Peru, Grupo Familia Peru, PC Factory Chile, Kia Chile Promperu Peru, Renault Argentina, Compensar Colombia project Vende tu atuto/ Frontier Car Group, Mabe Latam, GRUPO VILASECA Ecuador, Laboratorio SPEFAR Uruguay Project
ESTIMATED YTD WIN REVENUE (USD $ m)
1.7
RECENT LOSSES
Copec Taxi Amigo Chile
Mabe LatAm
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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