2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
DDB
3M Project, Mentisco Project, Aramco Project, EA, SIMS4 Project, Daemyung
4.2
4.2
13
2
Publicis
OB(CASS) AOR, Lead Agency, WINIX AOR, Lead Agency, Samsung (Bixby) Project
2.8
2.8
5
3
6
Ogilvy
Nike, Mondelez, Jeju Shinwha World Project, AccorHotels
2.1
1.9
5
4
3
Isobar
FMCG Client
1.4
1.4
15
5
4
BBDO
MetLife Project , Bayer
1.0
1.0
2
6
12
Leo Burnett
Samsung (Health & Game) Project
0.3
0.3
2
7
5
Wunderman Thompson
FMCG Client
0.5
0.3
1
8
7
MullenLowe Group
Bayer OTC brands
0.20
0.2
1
9
8
Anomaly
Johnnie Walker
0.14
0.14
1
10=
9=
Merkley+Partners
Performix
0.03
0.03
1
10=
9=
Online Circle
Barilla
0.0
0.03
1
12
12
McCann WorldGroup Red Rock, I'm Well
0.9
WINIX AOR, Lead Agency
0.0
4
13
13
TBWA
0.0
AXA
-0.4
0
14
14
VMLY&R
0.0
-0.5
0
15
15
Dentsu
0.0
MetLife Project
-0.5
1
16
16
Cheil
0.0
Samsung (Health & Game)
-1.5
0
9.4
52
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
2018 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
1.9
5
The Walt Disney Company
1.5
1.5
2
MediaCom
SK-II, Hotels.com
1.0
1.0
2
3
Mindshare
Tourism New Zealand, Manulife, Dyson
0.7
0.7
3
5
4
denstu X
Ralph Lauren
0.5
0.5
1
6
6
Starcom
Ferrero
0.4
0.4
3
7
7
Havas Media
Tripadvisor
0.2
0.1
1
8
8
PHD
Singapore Airlines
0.2
-0.1
1
9
9
Wavemaker
Shiseido Aqua Label
0.2
Vodafone
-0.2
3
10
10
Carat
Vodafone
0.4
The Walt Disney Company
-1.2
1
4.7
22
RANK THIS MONTH
RANK LAST MONTH
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1
Universal McCann
Mattel, Amway, FujiFilm Instax, ROXX Project
2
8
Zenith
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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