2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.2
4.0
6
Dairy Farm, Mondelez, West Kowloon Cultural District Project
4.0
4.0
20
DDB
Dairy Farm, Hotels.com CRM Global, PlayStation
3.6
3.6
14
Isobar
Insurance Company
2.7
2.7
21
2.5
2.5
22
2.3
2.3
10
RANK THIS MONTH
RANK LAST MONTH
1
1
Wunderman Thompson FMCG Company
2
3
Ogilvy
3
2
4
4
AGENCY
RECENT WINS
Google - Leads Generation Project, Estee Lauder / APAC Data Base Project Hong Kong Land Project, Mondelez, Standard Chartered Virtual Bank, Blue by Aviva
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
5
McCann WorldGroup
6
6
Digitas
7
7
M&C Saatchi
Smartone
1.0
1.0
1
8
8
Dentsu
Commercial banking company
0.7
0.7
11
9
11
Leo Burnett
0.5
0.5
2
10
9
Publicis
0.3
0.3
6
11
34
MullenLowe Group
0.2
0.2
1
12
10
Anomaly
Johnnie Walker
0.1
0.1
1
13=
12=
Saatchi & Saatchi
Hong Kong Land Project
0.1
0.1
1
13=
12=
MRM McCann
SCMP
0.1
0.1
2
15=
15=
Luminous
Haitong Project
0.0
0.0
1
15=
15=
Merkley+Partners
Performix
0.0
0.0
1
15=
15=
Online Circle
Barilla
0.0
0.0
1
22.3
121
Guotai Junan Project, YF Life Insurance Project British Motor Project, Starbucks HK Project, Asia Miles Project
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.2
9
3.1
12
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
OMD
Nestle brands, Estee Lauder, MTRC, Chow Tai Fook, K11 Musea Project
4.2
1
Carat
Vodafone, FrieslandCampina, Furniture retail company
3.6
3
3
Vizeum
Food Delivery Company
2.0
2.0
3
4
4
MediaCom
Huawei Mobile, SK-II, Hotels.com
2.0
1.7
9
1.7
Home products retail company
1.0
13
Car Client
0.7
2
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
RECENT LOSSES
The Walt Disney Company
5
5
Mindshare
Dyson, Mreferral, Hong Kong Property Services, Now TV, UOB, AstraZeneca Project
6
8
Zenith
WeWork, Disney
0.9
7
6
Universal McCann
SCMP Project, Brawl Stars Bluespines Project, Invesco Project,
0.3
0.3
5
8
9
Initiative
Deliveroo
0.1
0.1
1
9
10
denstu X
Pharma Client
0.0
0.0
1
10
9
Havas Media
San Miguel, Tripadvisor
0.20
AXA
-0.20
2
11
8
PHD
Singapore Airlines
0.1
Financial Company
-0.3
1
12
10
Starcom
AXA
0.4
Investment banking company
-0.7
2
13
12
Wavemaker
0.2
Now TV
-0.8
1
11.2
61
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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