2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Kimberly-Clark Brands US, EMEA
143.2
262
127.9
State Farm (Part) US
107.7
166
112.8
Jack Daniel's, Brown-Forman Global
86.4
159
68.9
DS China
67.7
183
YF Life Insurance Hong Kong Project, Gulf Oil Brazil, WeBank China Project
68.1
BMW Singapore
66.9
147
Digitas
Cargill China Project, Marriot China Project, Bridgestone China Project
54.7
54.7
83
10
MullenLowe Group
Bayer OTC brands Global, TaxAct US, AVIS US
50.1
46.5
25
8
13
Isobar
Egyptian Tourism Promotion Board MENA, Alliance Bernstein US Project
54.8
46.4
235
9
7
R/GA
Universal Music Group US, Michael’ s Stores US, Texas Capital Bank US
46.6
46.1
35
10
9
Mother
Zalando Europe, TripAdvisor US, Roc Beauty US, Instagram US Project
44.8
44.8
12
11
21
BBDO
Jack Daniel's, Brown-Forman Global, WhatsApp Global, Continental Tires Europe
71.8
Humana US
42.3
56
12
14
Droga5
39.5
Nature's Bounty US
38.0
8
13
11
TBWA
44.4
Standard Bank S Africa
36.9
18
14
12
Dentsu
35.0
Liby China
31.7
277
15
5
Wunderman Thompson
60.7
Tylenol, Listerine, Zyrtec US
27.2
162
16
15
VMLY&R
26.1
110
17
17
McCann WorldGroup
24.8
188
18
71
Doner
24.0
3
19
16
Johannes Leonardo
RANK LAST MONTH
1
1
Ogilvy
Milka Europe, Kimberly-Clark Brands APAC, Dairy Farm APAC
167.7
2
2
DDB
State Farm (Part) US, Lucozade UK, Dairy Farm APAC
3
3
Havas Worldwide
Skyscanner UK Project, Camara Municipal De Lisboa Portugal Project, Japan Airlines India
4
8
Publicis
Beiersdorf Nivea Global, McCormick brands Europe, Wavin LatAm
5
4
Leo Burnett
6
6
7
20
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
18
AGENCY
Anomaly
RECENT WINS
Kimberly-Clark Brands US, EMEA, Facebook Global, Accenture Interactive Global, Biofreeze US McVitie's / Pladis Global UK, Henkel beauty brands Germany, Carwow UK, Optus roster Australia CitiPower, Powercor Australia, Charles Sturt University Australia, Patties Australia Netflix Brazil, BMW, Mini S Africa, Oppo India Project Walgreens Boots Alliance US, Big Bazaar India, Ausgrid US, LG Argentina Digital Coke Digital China Project, SC Capital Thailand Project, Google Leads Generation Hong Kong Project Tylenol, Listerine, Zyrtec US, Nature's Bounty US, Premier Health Volkswagen US, Gap US Porsche Global, PokerStars, Stars Group Global, Johnnie Walker Global
RECENT LOSSES
National Trust UK
31.6
33.2
Charles Sturt University Australia
24.0 23.8
Truly Hard Seltzer US
22.8
2
23.0
LNER UK
22.0
4
2019(Jan-Oct):
1,345.8
2,920
2018(Jan-Oct):
1,600.5
3,489
YoY Comparison:
-15.9%
-16.3%
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Global / Oct 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Horizon Media
2
2
OMD
3
3
Carat
4
4
5
AGENCY
RECENT WINS Captain Ds US, Sundial US, Altice US, DISH Network US, Sling TV US Muller dairy Germany, Grey Goose (Digital) Global, Patron Global Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
138.6
Blue Buffalo(Part) US
136.1
57
145.5
Danone Waters China
129.4
322
Lindt & Sprungli Germany, Beiersdorf UK, Legal & General UK
159.7
Walt Disney Company (Part)
114.3
167
Mindshare
Austrian Airlines Global, Volvo China Buying Projects, Standard Bank South Africa
112.5
Legal & General UK
99.3
267
8
OMG23
Walt Disney Company North America
79.1
1
6
5
MediaCom
XiaoMi Germany, Galeria Karstadt Kaufhof Germany, Equa Bank CzechRepublic
113.4
Muller dairy Germany
73.9
408
7
6
Havas Media
Hyundai Kia Europe, Russia, Turkey, Planet Fitness US, Huawei NEC
102.3
AXA Global
50.5
118
8
7
Universal McCann
Armor US, Optus Australia, Amway Japan, David Jones Australia
49.5
Innocent Belgium
45.3
72
9
14
PHD
TikTok Global, Dr Oetker Sweden, Catawiki Spain
66.2
Ferrero UK
41.3
186
10
9
Starcom
Align Technology APAC, AB InBev Vietnam, L'Oreal Vietnam
54.1
Dreams UK
37.4
24
11
12
MediaHub
Twitch US, Fuji Instax US, Budget Rental Australia
28.5
28.5
17
12
11
denstu X
Ahold Netherlands, Upfield Global, Parques Reunidos Spain, Oplus Mobitech India
28.5
26.1
192
13
10
Publicis Media
25.0
2
14
13
Spark Foundry
15
17
Wavemaker
16
15
Initiative
17
16
Vizeum
18
18
M/Six
Electronic Arts Global, RegionsBank US
19=
19=
Empower
19=
19=
Crossmedia
LVMH Europe, Walt Disney Company Europ, LatAm Danone Early Life Nutrition & Waters China, WOTIF Australia AXA Global, Perrigo consumer health Europe, AU, L'Oreal Philippines Valvoline US, KTB Thailand, 1MG Technologies India, Bausch & Lomb Thailand Groupe SEB Global, L'Oreal Russia, Osterreich Werbung Germany, Jura coffeemakers Australia
79.1
Svyaznoy Russia
25.0 24.7
CMC Markets Australia
24.6
21
75.6
Beiersdorf UK
12.6
98
22.8
T-Mobile Netherlands
11.8
87
15.8
TSB UK
5.2
85
4.3
4.3
2
PetSmart US
2.5
2.5
1
Etihad Airways Global
2.5
2.5
1
2019(Jan-Oct):
821.4
2,238
2018(Jan-Oct):
979.2
2,090
YoY Comparison:
-16.1%
7.1%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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