2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2019
1
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
201.0
82
176.0
82
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Dairy Farm, Mondelez, Gore -Tex Project， Letaotao Project
201.0
2
Publicis
Bacardi, Pfizer Project, Xi An Jason Project
176.4
3
3
Digitas
Cargill Project, Bridgestone Project, Marriot Project
138.8
138.8
43
4
4
Wunderman Thompson Microsoft Project
125.4
119.7
16
5
5
Dentsu
6
7
Leo Burnett
7
6
Saatchi & Saatchi
8
8
BBDO
9
9
10
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
Automobile Manufacture Company
RECENT LOSSES
Weigang
93.7
Liby
89.0
47
85.7
CCB
84.9
26
82.6
82.6
29
Mercedes Benz Retainer , Remy Martin Project, Denza Retainer
48.9
48.9
6
DDB
Dairy Farm, Haier, Amway Nutrilite, Kang Long
38.5
38.5
14
10
FCB
Alula infant milk powder Lactalis, Flixonase (OTC) GSK, Weltmeister
39.1
Mondelez - Chips Ahoy
37.9
3
11
11
McCann WorldGroup
51.2
Amway - Nutrilite
33.8
44
12
-
28.4
44
13
12
Havas Worldwide
Shanghai Vanke Zhongxing Road, Blue Moon, Jinjiang Louvre
15.3
14.1
7
14
13
TBWA
Singapore Airlines
5.2
5.2
1
15
14
FF Shanghai
Turner
3.3
3.3
1
16
15
Anomaly
Johnnie Walker
3.1
3.1
1
17
16
Social Touch
Caltrate, Audi Ecommerce, Qiantu Digital
2.9
2.9
5
18
17
VMLY&R
Roewe, Yida Project, Shinho, Yili Group Project, Abbott Project
2.9
2.9
6
19
18
R/GA
Pandora Jewelry Project
1.3
1.3
1
1110.2
458
arkr Group
VW Project, Bacardi Project, WeBank Project Lenovo Project, Yili-Baby Milk, Maeil Daily Project, Yili- Shuhua milk
Coke Digital Project, Schneider Electric Project, Infinitus China Project BMW Project, FrieslandCampina Project, Semir
28.4 Baiji Shenzhou
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2019 RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
2
1
Wavemaker
3
5
Spark Foundry
Electronics Brand Client
4
4
MediaCom
5
3
6
AGENCY
RECENT WINS Volvo(Buying), Royal Caribbean Cruises, Dyson, Tai Kang Insurance, BP China Project China Mobile, PPG, Huawei, South East Auto, Little Red Book, Chimelong
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
203.9
Intercontinental Hotels Group
201.0
31
284.2
Danone Early Life Nutrition
195.8
14
140.2
140.2
6
Sony Electronics， Nature’s Care, Allergan, Abbott Laboratories, Jahwa
130.2
130.2
15
OMD
Yili, Hun Li Ji, Amway, Shuanghui (WH Group)
114.9
87.4
8
6
Charm Group
China Unicom Digital， Chang Ba, Volkswagen Group
81.7
81.7
3
7
7
Havas Media
Moen, Lee Kum Kee, Puma, Hang Seng Bank(OOH)
66.9
65.9
15
8
8
Universal McCann
Mattel, Nutriva, TATA Motors, Shiseido Project,Meituan, American Express, Tencent Cloud Project
49.4
49.4
14
9
9
denstu X
Car Brand Client
29.2
29.2
19
10
10
Zenith
The Walt Disney Company, Friso (FrieslandCampina),WeWork AOR
25.8
25.6
4
11
11
Initiative
Burger King, FujiFilm - Instax
3.6
3.6
2
12
12
Vizeum
E-commerce Client
1.7
1.7
3
13
13
Starcom
Novartis
7.2
Jahwa
-9.5
2
14
14
Carat
Vodafone Global
48.6
ECCO
-14.9
11
PHD
Disney Studio, Amazon, Google, Singapore Airlines
14.1
Huawei
-111.0
6
876.4
153
15
15
Danone Waters
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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