2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2019
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.4
5.4
14
School Client
5.0
5.0
26
Dentsu
DoorDash, CitiPower, Powercor, Charles Sturt University, Patties
4.4
4.4
42
4
Channel T
Dulux Trade & Consumer activation, Victorian State Government Rural and Regional Victoria
3.9
3.9
8
5
5
Wunderman Thompson DFES
3.7
3.5
12
6
6
ThinkerBell
Royal Caribbean Cruises, Lion Australia, Seafolly, Journey Beyond
3.3
3.2
5
7
7
Havas Worldwide
IAG, STOCKLAND Project, AVIS Project, PZ Cussons Project
4.3
3.0
8
8
8
TBWA
Fonterra Brands, Optus, Great Northern
2.5
2.5
3
9
11
McCann WorldGroup
Technology Client, Government Client
2.8
2.19
9
10
9
VMLY&R
SRS Broking, TerryWhite Chemmart, Australian Defence Force Recruiting, Australia's Department
2.1
2.1
4
11
19
Orchard
BPAY, AGCMC, Volt Bank, Genesis Project, Hoyts Project, Oral B (P&G)
2.1
2.1
10
12
10
BMF
Blundstone, Sydney Metro
2.0
2.0
3
13
12
AnalogFolk
TAL (Digital), Unibet
1.7
1.7
6
14
13=
M&C Saatchi
the Australian Olympic Committee(AOC), Tab
1.5
1.5
2
15
13=
The Works
H&R Block
1.5
1.5
2
16
13=
Weber Shandwick
GSK Consumer Healthcare
1.5
1.5
2
17
13=
Clemenger
Tourism Tasmania
1.5
1.5
2
18
13=
CHE Proximity
Flybuys
1.5
1.5
2
19
18
Saatchi & Saatchi
Select Harvests Project, Best & Less Project, Visit Victoria, Koorie Trust Project
1.4
1.4
10
20
20
Digitas
Mondelez, Visa Project, Mondelez
1.2
1.2
5
72.2
265
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Mondelez, Suburban Land Agency, Transport for NSW Road Safety
2
1
Isobar
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
CitiPower, Powercor
Charles Sturt University
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Oct 2019 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Universal McCann
Optus, David Jones, Lexus Dealers, Mattel, Kmart, Coca Cola
9.0
H&M
8.1
14
2
Mindshare
Philip Morris, Dyson, Tourism New Zealand, Bupa, Ikea, Sanofi
8.5
Kellogg’s
8.0
25
3
3
OMD
Australian Turf Club, Hive and Wellness Australia, Sealy, Australian Turf Club
6.2
6.2
11
4
4
Initiative
LEGO, Geek2U, KPMG, Cisco, Carnival Cruise Line, Swinburne University
5.5
Cancer Council NSW
5.3
16
5
6
Zenith
Disney, Collective Wellness, H&M, The Lux Group Project, Kellogg’s
3.6
KPMG
3.3
11
6
5
Atomic 212
Greater Bank, Spirit of Tasmania, Charles Darwin University
2.0
2.0
5
7
9
Wavemaker
IG Markets, Verizon, St John's Ambulance
2.2
Nestle Infant Nutrition
1.6
12
8
7
Spark Foundry
WOTIF, Australian Unity, MGA, PPG Industries, The Today Business, PPG Industries
1.6
CMC Markets
1.6
9
9
8
PHD
Virgin, AFL, Singapore Airlines
1.7
Slater & Gordon
1.5
5
10
11
Havas Media
Tripadvisor, J2, Kitchenaid, CMC Markets, Kayo Sports
1.6
1.4
11
11
10
denstu X
Australia Post, Airlines Brand Client
2.1
1.2
9
12
13
Cummins&Partners
Jenny Craig
0.8
0.8
2
13
12
This Is Flow
Zeus Street Greek Restaurants, Pladis, Domaine Homes
0.7
0.7
3
14=
14=
Slingshot
Daikin
0.3
0.3
1
14=
14=
Affinity
Fisher & Paykel
0.3
0.3
1
14=
14=
Kaimera
Yalumba,
0.3
0.3
2
14=
14=
Bench
Tyro, Matt Blatt
0.3
0.3
1
18
18
MediaCom
Queensland Government
2.5
0.2
4
34.6
156
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RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Australia Radio Network (ARN)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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