2019 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2019
1
RANK LAST MONTH
1
1
Ogilvy
Kimberly-Clark APAC, Dairy Farm Regional, Wyeth Singapore Project
81.3
2
2
DDB
Dairy Farm Asia Pacific, Gardens by the Bay Singapore, BMW Singapore
55.9
3
4
Publicis
Beiersdorf Nivea Global, Bacardi China, Lladro China Project
49.0
4
3
49.7
5
5
6
6
7
7
8
8
9
9
10
10
11
12
12
13
Isobar
13
11
FCB
14
16
M&C Saatchi
15
15
TBWA
16
14
VMLY&R
17
17
MullenLowe Group
18
18
R/GA
19
-
arkr Group
20
19
Channel T
AGENCY
RECENT WINS
Oppo India Project, Chowringhee Wunderman Thompson Residency India, Tata - Metaliks India Project Cargill China Project, Marriot China Digitas Project, Bridgestone China Project CitiPower, Powercor Australia, Dentsu Charles Sturt University Australia, Patties Australia YF Life Insurance Hong Kong Leo Burnett Project, WeBank China Project, Tinder India Gumtree Australia, Grab Philippines, Halza Singapore, Bumble India, BBDO Tennis Australia, Mercedes Benz China Entertainment Network India Saatchi & Saatchi Project, Milklane Dairy India, High Performance Sport NZ Project Coke Digital China Project, SC Capital Thailand Project, Google McCann Worldgroup Leads Generation Hong Kong Project Japan Airlines India, Pfizer India, Havas Worldwide Harman Kardon India Pfizer Taiwan Project, Mead Johnson Nutrition Taiwan, CTBC Bank Taiwan DARLIE Malaysia, PERKESO Malaysia Project, RHB Singapore Project GVIDO Global Japan, SARABiO Japan, Ten Ten Japan Project IKEA Singapore, Optus roster Australia, Great Northern Australia Samsung Mongolia Project, Big Bazaar India, SUD Life India, Roewe China, Yida China Project Bayer OTC brands Global, Marico’s Saffola India, ZEE5 Partners Global Schroeders APAC, Pandora Jewelry China Project, UOB Singapore, Olam Singapore BMW Project, FrieslandCampina Project, Semir Dulux Trade & Consumer activation, Victorian State Government Rural and Regional Victoria
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
79.3
228
55.7
153
DS China
47.8
180
Bayer OTC brands Global
46.2
154
33.2
82
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RECENT LOSSES
L.P.N Development Thailand
33.2 34.3
Harman Kardon India
31.0
275
30.7
BMW Singapore
30.0
142
26.3
Fonterra Brands Australia
24.8
42
18.7
Mondelez India
18.6
65
21.2
Amway - Nutrilite China
16.3
180
11.9
42
13.3
19.2
Unilever Cornetto China
10.9
129
15.1
Beiersdorf Nivea Global
9.8
30
9.4
CIMB Malaysia Project
9.3
23
9.3
Samsonite Malaysia
8.8
9
9.0
Bayer Korea
8.5
49
9.2
91 Street Media Technologies India
7.1
15
4.9
4.9
5
4.4
4.4
44
3.9
3.9
8
514.8
2,061
2019 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2019 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
4
MediaCom
3
3
OMD
4
2
Wavemaker
5
5
Universal McCann
6
7
Spark Foundry
7
6
denstu X
8
11
9
AGENCY
RECENT WINS Royal Caribbean Cruises China, Volvo China Project, FoodPanda Taiwan Project Hotels.com Japan, Home Aegis China, Chloe Search China Australian Turf Club Australia, Nestle brands Hong Kong, Agoda Taiwan Project AXA Global, L'Oreal Philippines, China Mobile, IG Markets Australia, Chubb Insurance Thailand Optus Australia, Amway Japan, David Jones Australia Danone Early Life Nutrition China, Danone Waters China, WOTIF Australia
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
76.4
L'Oreal Vietnam
73.4
230
39.6
Skechers India
36.7
101
42.9
Danone Waters China
35.8
86
59.6
Danone Early Life Nutrition China
35.2
92
30.6
PPG Industries Inc. Australia
28.9
57
23.7
CMC Markets Australia
23.7
19
Oplus Mobitech India, Honda Cars, Oppo Mobiles India
23.9
Enesis Group - Soffell Thailand
21.8
188
Zenith
WeWork India, H&M Australia, Alt Balaji India, The Lux Group Australia Project
21.6
M1 Singapore
19.6
28
9
Charm Group
Volkswagen Group China, Chang Ba China
12.5
12.5
3
10
8
Havas Media
TripAdvisor Australia, Pizza Hut Indonesia, Moen China
17.7
AXA Global
8.4
59
11
10
Initiative
10.6
Maxis Malaysia
7.6
47
12
12
Vizeum
8.0
WOTIF Australia
6.1
67
13
14
Starcom
Kicks
4.6
21
14
15
Madison Media
Red Bull Sri Lanka
2.2
2
15
16
Atomic 212
2.0
2.0
5
16
17
MediaHub
1.8
1.8
6
17
19=
18
18
19 20
KTB Thailand, 1MG Technologies India, Bausch & Lomb Thailand Jura coffeemakers Australia, TC Pharmaceutical Thailand, Government Housing Bank Thailand Project Align Technology APAC, AB InBev Vietnam, AXA Hong Kong Racetrack.ai India, Marico Media India Greater Bank Australia, Spirit of Tasmania Australia, NT government Australia PGH bricks and pavers Australia, JWH Group Australia, Budget Car Rental (WA) Australia
13.6 2.3
Cummins&Partners
Jenny Craig Australia
0.8
Allianz Australia
0.8
2
Ikon
Lindt Australia, Metagenics Australia
0.8
MGA Entertainment Australia
0.6
2
19=
Essence
UpGrad India
0.5
0.5
2
21
Slingshot
Daikin Australia
0.3
0.3
1
283.9
1,201
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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