2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2017
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.64
15
2.37
13
1.29
1.29
25
The Tourism Authority of Thailand
1.00
1.00
1
Leo Burnett
MK Restaurant Group PCL, Uniqlo Project,
0.49
0.49
13
6
McCann WorldGroup
Electrolux Harrison, Formica Project, RB Project
0.41
0.41
12
7
7
Saatchi & Saatchi
Betadine Project, FWD Project, Sinthorn Village Project
0.34
0.34
3
8
11=
Grey Group
Ichitan Powder Project
0.12
0.12
7
9
8
The Hoffman Agency
THAIFEX-World of Food Asia 2017
0.10
0.10
1
10
9
Isobar
Canon
0.06
0.06
2
11
10
Publicis
Coca-Cola Project, Krungthai AXA Project
0.06
0.06
3
12
11=
TBWA
Woolmark
0.04
0.04
1
13=
11=
Cheil
0.00
0.00
0
13=
11=
DDB
0.00
0.00
0
13=
11=
FCB
0.00
0.00
0
13=
11=
Havas Worldwide
0.00
0.00
0
13=
11=
M&C Saatchi
0.00
0.00
0
13=
11=
Y&R
0.00
Siam Kubota
-0.05
0
13=
11=
MullenLowe Group
0.00
MK Restaurant Group PCL
-0.05
0
8.8
96
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
J Walter Thompson
Nokia, AIS Project
2.64
2
4
Dentsu
Italthai, Naraya, Fujifilm
2.46
3
2
Ogilvy
Siam Commercial Bank, Uber Thailand Project, Go Bike, IMG Services Project
4
3
BBDO
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Bridgestone Project
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.21
34
3.53
19
1.76
20
1.05
8
Pornkasem Clinic
1.01
9
0.81
DKSH / Levi's
0.60
19
Pornkasem Clinic, Khao Chong Coffee Project, Scotch Industrial
0.59
Standard Chartered Bank
0.49
6
OMD
Union Pay, Dumex Project, Dumex (Offline)
0.87
Kraft Heinz
0.37
9
7
Universal McCann
ELE Cream Mask Thailand Project, Chula Hospital Project,
0.26
0.26
8
10
8
Wavemaker
Kimberly-Clark Corporation, Honda Motorcycle, HERO Garbage Bag
1.21
0.24
10
11
10
Zenith
0.16
4
12
12
Starcom
0.02
5
13
13
Spark Foundry
0.00
0
14
14
Havas Media
-0.03
2
13.7
153
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
dentsu X
FMCG Client
4.48
2
1
Vizeum
Siam Park Amusement Park, Ready All digital, Regalos Petfoods digital
3.53
3
3
Carat
Ministry of Interior Project, Provincial Electricity Authority Project, Motorola
1.96
4
4
MediaCom
Coty, Uniqlo Project, Pataya Food Industries, Thai Health
1.05
5
5
Mindshare
Samsung Digital, AIA, Lazada Project
1.58
6
9
Initiative
Singha Estate Project, CAT Telecom Project, JPP Project
7
6
PHD
8
11
9
AGENCY
RECENT WINS
FWD(Digital) Project, Chame Project, Dentiste Project, Coway Project Kraft Heinz, Rinchokechai Berman Toothbrush, Bangkok Life Assurance
RECENT LOSSES
Honda Motorcycle
Scotch Industrial
Snail White
0.16 0.84
Samsung Digital
0.00 Emirates, Michelin
0.08
IT Client
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2