2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2017
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.14
11
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Leo Burnett
ChungHwa Telecom Project, Unilever Project, Ogawa Healthcare Project
5.33
3
Dentsu
Alcohol Client
3.04
3.04
20
3
2
Ogilvy
Pizza Hut, ASUS ZenPhone Project, OPPO Project
2.82
2.82
18
4
4
McCann WorldGroup
Line Project, Sino Tech Project, Audi, Hunya, Hotai Group Project
1.47
1.47
5
5
5
Publicis
Lay's Project, Nestle
0.21
0.21
3
6
6=
TBWA
Woolmark
0.04
0.04
1
7=
6=
Bates
0.00
0.00
0
7=
6=
BBDO
0.00
0.00
0
7=
6=
DDB
0.00
0.00
0
7=
6=
FCB
0.00
0.00
0
7=
6=
Grey Group
0.00
0.00
0
7=
6=
Havas Worldwide
0.00
0.00
0
7=
6=
J Walter Thompson
0.00
0.00
0
7=
6=
MullenLowe Group
0.00
0.00
0
7=
6=
Saatchi & Saatchi
0.00
0.00
0
7=
6=
Y&R
0.00
0.00
0
12.7
58
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
Retail Client
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Manufacture Client
1.94
35
Chanel
1.75
5
1.0
1.00
1
Standard Chartered Bank
0.9
0.82
31
MediaCom
PSA Group
0.7
0.70
2
6
Vizeum
Merial (digital), Pairs, OPAL Cosmetics, Transitions
0.5
0.54
18
7
8
Universal McCann
SZN entertainment Project, Formosa Optical Digital Project, Hi Life Digital Project
0.3
0.25
10
8
12
Initiative
Retail Client
0.3
0.25
1
9
9
OMD
Taiwan Kagome, Siam Entertainment Project , Test Rite Retail Project, Kwang Yang Moto
0.2
0.14
7
10
10
Havas Media
Emirates, Michelin
0.1
0.08
2
11
11
PHD
Spotify Project, HP(digital)
0.1
0.05
2
12
13
Starcom
13
7
Wavemaker
14
14
Zenith
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
dentsu X
Government Client
2.0
2
1
Mindshare
Diageo, Nature Made
2.6
3
3
GroupM
LVMH
4
4
Carat
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Standard Chartered Bank
0.0
Richemont APAC
-0.20
0
Netmarble, Chanel, Kimberly-Clark, Pfizer Consumer Health
1.1
Michelin
-0.44
17
Estee Lauder
0.6
LVMH
-0.48
1
6.4
132
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2