2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2017
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.92
3.92
10
1.35
1.35
8
Pru Life UK Project, Apao Project, Essilor Project
1.30
1.30
30
Y&R
NutriAsia Projects, Highlands Corned Beef Project
1.22
1.22
5
4
Leo Burnett
McDonald's, TAPE Project, Puregold Project
1.10
1.10
14
6
5
J Walter Thompson
Telecom Project
0.83
0.83
2
7
7
Publicis
AB Heineken, JS Unitrade, Sanofi
0.51
0.51
9
8
8
Dentsu
Toyota （Digital）
0.52
0.49
8
9
11=
Grey Group
Maggi Project, P&G Pantene Project, Tim Hortons Project
0.41
0.41
28
10
9
DDB
Nutriasia, Metro Pacific Investments Corp, RCBC Project
0.34
0.34
12
11
10
NuWorks Interactive Labs
Nestle -NIDO Growing Up Milk (Digital), Nestle E-Commerce (Digital)
0.07
0.07
4
12
11=
TBWA
Woolmark
0.04
0.04
1
11=
11=
Bates
0.00
0.00
0
11=
11=
BBDO
0.00
0.00
0
11=
11=
Cheil
0.00
0.00
0
11=
11=
Havas Worldwide
0.00
0.00
0
11=
11=
M&C Saatchi
0.00
0.00
0
11=
11=
MullenLowe Group
0.00
0.00
0
11=
11=
Saatchi & Saatchi
0.00
0.00
0
11.5
131
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
6
FCB
3
3
McCann WorldGroup
4
2
5
AGENCY
RECENT WINS Powerplant Mall Project, Unilever Food Solutions Project, Abenson's eCommerce Cobra Energy Drink, 2018 Ad Summit Pilipinas, Double Dragon Properties
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Creamsilk(digital)
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.3
1.28
7
McDonald's, RCBC Project, Pag-Ibig, Del Monte Project
1.2
1.23
11
Wavemaker
Kimberly-Clark Corporation, Mega Sardines, Andok's Liston Manok
1.2
1.05
7
9
Initiative
Fine Hygenic Holding, Huawei, Katapult, Renucci Rice Partnership
1.0
0.99
6
5
4
Blue 449
Kimberly-Clark, Vivo Mobile Technology, SCPG(Perla)
0.9
0.87
10
6
5
Vizeum
Kenny Rogers Roasters (Planning), Northern Cement (Planning), AirAsia (Planning)
1.2
Merck Consumer Health (Neurobion and Sangobion)
0.80
21
7
6
MediaCom
Uber, PSA Group
0.9
SM Malls
0.63
3
8
7
Mindshare
General Nutrifoods, Powerplant Mall, Unilever Food Solutions
0.8
Kimberly-Clark Corporation
0.53
7
9
8
Universal McCann
Milkita (UNIFAM), Tolak Angin (Sido Muncul), Spotify
0.7
AutoNation
0.51
11
10
10
PHD
Electrolux, DoubleDragon Properties Project, ATC Healthcare Project
0.2
Kimberly-Clark
0.17
11
11
11
dentsu X
FMCG client
0.1
0.13
9
12
12
Havas Media
Emirates, Michelin
0.1
Republic Cement
0.08
2
13
13
Carat
Standard Chartered Bank
0.1
Electrolux SEM
0.05
3
14
14
Zenith
0.0
SeaOil
-0.05
0
15
15
Starcom
Merck Consumer Health(Neurobion and Sangobion), Silver Swan, NutriAsia Digital
1.5
Goldilocks
-0.30
7
16
16
Spark Foundry
TGP Pharma Inc
0.1
Shakeys
-0.43
1
7.5
116
RANK THIS MONTH
RANK LAST MONTH
1
1
BPN
Voyager Innovations (Lendr), Kino Consumer(Lola Remedios), Isuzu
2
2
OMD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
SCPG (Perla)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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