2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2017
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.15
2.15
6
Automobile Association - AA Life, Fonterra Group - Kapiti Cones Project,
1.03
1.03
15
J Walter Thompson
Subway Project, Samsung Project
0.61
0.61
4
4
Saatchi & Saatchi
ANZ Bank Project, New Zealand Olympic Committee
0.55
0.55
3
5
11
FCB
NZ Government - Keep New Zealand Beautiful
0.50
0.48
1
6
5
We Are Social
Audible.com.au (Social)
0.20
0.20
1
7
6
BC&F Dentsu
Simplot
0.13
0.13
5
8=
7=
TBWA
0.00
0.00
0
8=
7=
Grey Group
0.00
0.00
0
8=
7=
Publicis
0.00
0.00
0
11
12
Colenso BBDO
0.00
Fonterra Brands Project
-0.08
0
12
7=
Ogilvy
0.00
Retail Client
-0.71
0
4.36
35
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Sport Client
2
2
DDB
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Restaurant Client
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.19
8
0.92
0.92
8
Mars Wrigley, Honda
0.65
0.65
2
MediaCom
BRP’s Sea-Doo, 20th Century Fox, New Zealand Labour Party
0.48
0.48
4
5
BPN
GBA Corp
0.25
0.25
1
6
6
Vizeum
Partridge Jewellers
0.11
0.11
2
7
7
Mindshare
Mediecins Sans Frontieres, MoleMap NZ
0.08
0.08
2
8=
8=
Havas Media
0.00
0.00
0
8=
8=
Universal McCann
0.00
0.00
0
8=
8=
Zenith
0.00
0.00
0
11
11
Starcom
Kraft Heinz
0.35
Warehouse Stationery
-0.87
1
12
12
OMD
ACC Motorcycle Safety, Ministry for Vulnerable Children
0.04
Kraft Heinz
-1.20
3
1.60
31
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Tourism Client
1.23
2
2
PHD
AWF Madison, Geneysis Energy, Spark, Oyster Property Group (Colliers)
3
3
Wavemaker
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
Mediecins Sans Frontieres
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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