2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2017
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.07
3.07
13
Alpecin Project, Samsung Electronic Project, Expedia Project
2.15
2.15
108
DDB
Gaea, Gurum Company Project, Nonghyup Pool Pitch, Daemyung
1.55
1.55
7
3
Ogilvy
British American Tobacco Project, MPEON Project, Kimberly Clark
1.28
1.28
5
5
4
Isobar
Manufacture Client
1.05
1.05
15
6
5
J Walter Thompson
Car Client
0.87
0.87
3
7
6
Leo Burnett
VolksWage, Bayer Project
0.80
0.80
2
8
8=
Havas Worldwide
BMW
0.50
0.50
1
9
7
Dentsu
FMCG Client
0.33
0.33
5
10
8=
TBWA
Woolmark
0.04
0.04
1
11=
8=
Bates
0.00
0.00
0
11=
8=
BBDO
0.00
0.00
0
11=
8=
Cheil
0.00
0.00
0
11=
8=
FCB
0.00
0.00
0
11=
8=
MullenLowe Group
0.00
0.00
0
11=
8=
Saatchi & Saatchi
0.00
0.00
0
11=
8=
Y&R
0.00
0.00
0
18
18
Publicis
-0.58
3
11.0
163
RANK THIS MONTH
RANK LAST MONTH
1
8=
Grey Group
P&G Project, Focus Media Project, KT&G Project
2
1
McCann WorldGroup
3
2
4
AGENCY
RECENT WINS
Winx Project
ESTIMATED YTD WIN REVENUE (USD $ m)
0.43
RECENT LOSSES
ABinBev (Digital)
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.80
4
2.80
1
1.00
1.00
16
LVMH
1.00
1.00
1
Mindshare
Wemakeprice, IBM APAC
0.85
0.85
3
6
Havas Media
Michelin Global, Maeil Absolute, Jinro, ChengJongWon
0.58
0.58
6
7
13
Initiative
0.50
0.50
1
8
7
Carat
Restaurant Client
0.76
Hyundai Elevator
0.45
9
9
8
Wavemaker
Pfizer Consumer Health, Yangjisa, NS Homeshopping
0.67
Michelin Global
0.40
8
10
9
Universal McCann
Hyunggi Fashion Project, Spotify APAC
0.11
0.11
6
11
10
OMD
Luxottica
0.10
0.10
1
12
11
PHD
HP(digital)
0.05
0.05
1
13
12
Vizeum
Manufacture Client
0.02
0.02
4
14
14
Zenith
Hotel Client
0.10
-0.90
1
11.8
62
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
PSA Group Global, Procter & Gamble, Brand USA
4.80
2
2
Starcom
AB InBev
3.00
3=
3
dentsu X
Internet Client
3=
4
GroupM
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Richemont Global
LVMH
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2