2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2017
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
10.13
10.13
57
Sports Client
2.70
2.70
10
Wieden & Kennedy
Citizen, Shiseido, Airbnb Global
2.10
2.10
3
4
Leo Burnett
FMCG Client
0.76
0.76
2
5
9=
Grey Group
FMCG Client
0.60
0.60
2
6
5
Geometry Global
Coleman
0.50
0.50
1
7
6
J Walter Thompson
Food Client
0.40
0.40
5
8
7
Saatchi & Saatchi
Sports Client
0.28
0.28
1
9
8
Publicis
FMCG Client
0.19
0.19
1
10
9=
BBDO
0.00
0.00
0
11
9=
DDB
0.00
0.00
0
12
9=
Dentsu
0.00
0.00
0
13
9=
FCB
0.00
0.00
0
14
9=
Havas Worldwide
0.00
0.00
0
15
9=
M&C Saatchi
0.00
0.00
0
16
9=
MullenLowe Group
0.00
0.00
0
17
9=
R/GA
0.00
0.00
0
18
9=
Y&R
0.00
0.00
0
19
20
TBWA
0.04
Airbnb Global
-0.06
1
20
9=
Hakuhodo
0.00
FMCG Client
-0.30
0
17.3
83
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Pharmacy Client
2
3
Ogilvy
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Universal McCann
JNTO Project, SSP, A Team, Nomura Securities Project
5.9
5.92
10
1
Carat
FMCG Client
5.1
5.11
2
3
3
Starcom
AB InBev
3.0
2.60
1
4
4
Havas Media
Village House, Michelin, Swarovski, Emirates
0.7
0.68
5
5=
5=
OMD
Luxottica Global
0.2
0.15
1
5=
5=
Mindshare
IBM
0.2
0.15
1
7
7
Spark Foundry
Heineken (Digital)
0.1
0.10
1
8
8
Vizeum
FMCG Client
0.0
0.03
1
9=
9=
dentsu X
0.0
0.00
0
9=
9=
PHD
0.0
0.00
0
11
11=
Wavemaker
0.0
Michelin Global
-0.15
0
12
11=
Zenith
Birkenstock
0.1
Swarovski
-0.15
1
13
13
MediaCom
IKEA, FWD Group, PSA Group Global, Uber, Brand USA
3.9
FMCG Client
-1.10
6
13.3
29
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
RECENT LOSSES
Richemont Global
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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