2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE India / Oct 2017
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ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
Horlicks
80.8
104
GSK ENO(ATL)
73.9
60
53.0
53.0
116
UP Tourism, ITC Classmate, Facebook Project
41.6
41.6
48
Mudra DDB
JFF, Future Lifestyle, Cipla Mass Media + Digital
34.7
34.7
112
6
MullenLowe Group Lintas Group
Fossil, Quikr, Too Yumm, Motilal Oswal Financial Services, Micromax
30.3
Croma
29.7
35
7
7
Publicis + Publicis Ambiance
Cera, Glenmark Pharma, Zee TV, Big FM, N K Proteins Project
30.8
Times Group
28.3
31
8
8
Rediffusion Y&R
Tata Steel, Sonalika Tractors, Government of Maharashtra Project
22.8
22.8
15
9
9
Dentsu
17.7
17.7
20
10
10
L&K Saatchi & Saatchi
12.9
12.9
14
11
11
DigitalF5
BMW Motorrad, Victorinox (Digital), Adlabs Imagica, Livpure(Digital)
8.7
8.7
5
12
12
The Womb
ASUS, Godrej Tyson, Honeywell Air Purifiers
7.4
7.4
7
13
16
iCubesWire
R K Marble (Digital), Sanghi Cement(Digital), Printronix
7.4
7.4
4
14=
13=
Wieden & Kennedy
Budweiser, Haywards 5000, Dalmia Cement
6.7
6.7
4
14=
13=
Social Kinnect
Indiabulls Ventures, IDBI Federal Life Insurance, Everyuth Naturals Digital, Jealous 21
6.7
6.7
5
14=
13=
Langoor
EPSON (Digital), Goodness! (Digital), Tata Sky (Digital)
6.7
6.7
4
17
17
Isobar
VIP Bags Digital
5.7
5.7
7
18
18
FoxyMoron
Wok To Walk Digital, HOOQ
5.4
5.4
3
19
-
Grey Group
Raymond, Indian Oil Corporation Project, Dell Project
5.3
5.3
16
20
19=
Scarecrow
ArthImpact Digital
4.7
4.7
3
5661.5
695
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
J Walter Thompson
Flight Raja Travels Project, Milton, Hyundai Motors Project
83.2
2
2
Ogilvy
Kasturi & Sons, I To 1 Help.Net, Amazon Project
74.4
3
3
Leo Burnett
Emami Agrotech Project, Bajaj Allianz Project, Angel Broking
4
4
McCann WorldGroup
5
5
6
AGENCY
RECENT WINS
Vieda, MTR Foods and Orkla, Panasonic Project, Jones Lang LaSalle Residential Varroc, Hero Salute, Sterling Holidays, Tata Realty & Infrastructure, Amway, Bauli Confectionery
RECENT LOSSES
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE India / Oct 2017 ESTIMATED OVERALL YTD REVENUE (Crore)
No.of Wins
64.9
9
53.0
53.0
39
Marico, Medlife, Bank of India, BMW, Orient Electric
40.3
40.3
11
dentsu X
Car Client
34.0
34.0
8
5
Mindshare
IBM, Dyson, Kimberly Clark Milk, Ravindranath GE Medical Associates
41.5
30.8
27
6
4
MediaCom
Verse Innovation, PayPal, PSA Group Global, Mars, Goibibo
26.3
26.3
12
7
6
Starcom
Godrej & Boyce, Lenskart, BookMyShow
23.5
Richemont
20.8
12
8
10
Lintas Media Group
Women and Child Development Ministry(Planning), RP Sanjiv Goenka Group
22.3
Bajaj Finserv
19.6
5
9
8
Zenith
Honeywell, Reliance MF SEO, Nestle Nutrition (performance)
13.2
Food Panda
11.6
7
10
9
OMD MudraMax
Amagi, Tata Hitachi, Dalmia Cement Bharat, Clicktable
14.1
Kraft Heinz
10.2
14
11
11
PHD
Cipla, Amaya Gaming, Moolchand Hospitals Project
5.2
5.2
7
12
12
Famous Innovations
Ruosh
2.1
2.1
2
13=
14=
Bottle Openers
Carrier
1.0
1.0
1
13=
14=
Xposure
UCWeb
1.0
1.0
1
15
16
Vizeum
Bauli India Bakes & Sweets, Mathrubhumi, A&M Noodles
2.8
1.0
7
16
17
21N78E
IONA
0.7
0.7
1
17
18
Motivator
Bajaj Corp
0.5
0.5
1
18
19
Carat
Standard Chartered Bank
5.6
Sony
(1.1)
20
19
13
Madison Media
Viacom18, Mi, NestAway, Uber
9.3
Marico
(8.8)
5
313.1
189
ESTIMATED YTD WIN REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
3
Wavemaker
ITC Industries, NMIMS, Phonepe.Com, Cavinkare, Corvi
70.9
2
1
Havas Media
JDE, Opera, Indian Carpet Export Promotion Council
3
7
Lodestar Universal
4
2
5
AGENCY
RECENT WINS
RECENT LOSSES
Cigna TTK
Godrej & Boyce
Colors
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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