2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2017
1
RANK THIS MONTH
RANK LAST MONTH
1
17=
2
1
3
15=
4
2
R/GA
5
3
Wunderman
6
4
Isobar
7
5=
8
AGENCY
RECENT WINS Mercedes Benz Service Germany, Lotteries Austria, Bsnco de Santander - HHRR Spain Le Monde France, Qatar Financial Centre Global, Microsoft Netherlands Rekorderlig cider Global, Carling lager UK, Air Wick, Clearasil Global, RB (Finish) UK Johnnie Walker(Digital) Global, Siemens UK Project, Hyundai N series(Digital) UK BT UK Digital, Samsung CRM Europe, BT(Includes EE) UK Direct marketing
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
NO.OF WINS
51.4
Dept Transport Think! UK
51.1
201
35.9
Debenhams UK
31.4
143
20.4
TGV Lyria Europe
19.9
36
16.5
16.5
4
14.0
14.0
4
FMCG Client
13.4
13.4
43
Karmarama
First Direct UK, Uniqlo Europe, Keko UK, Philadelphia Cheese Europe
16.4
Secret Escapes UK
13.0
7
5=
Ogilvy
The Department for International Development UK, Mondelez Cadbury UK, British Airways UK
23.0
BT UK Direct marketing
13.0
9
9
7
FCB
Huawei UK Project, Holland & Barrett UK, NestléGrego Germany
12.4
12.4
16
10
10
DDB
10.1
10
11
8
MullenLowe Group
9.1
9.1
5
12
9
Rosbeef
Decathlon France
8.5
8.5
1
13
11
Publicis
Diesel Global, Saint Gobain France, Maisons du Monde France, FNAC Darty Europe
6.9
6.9
5
14
13
RosaPark
Cdiscount France, Engie Group France
6.2
6.2
3
15
14
Leo Burnett
McDonald's UK, McDelivery Global
7.0
Coty (Max Factor) Global
5.5
2
16
15=
Saatchi & Saatchi
Asics Global, Britvic drinks UK, HSBC Global Project UK
7.5
Mondelez Cadbury UK
5.0
3
17=
12
Droga5
Peroni Nastro Azzurro UK, Glenmorangie UK, Bowers & Wilkins UK
7.5
Radox Global
4.5
5
17=
21
VCCP
Domino's Pizza (Digital) UK, Mondelez Cadbury(digital) UK, Britvic drinks UK, eBay Europe
6.0
Easyjet Germany
4.5
5
19=
17=
Sinner Schrader
Volkswagen Global digital
4.0
4.0
1
19=
17=
Serviceplan
BMW Germany
10.0
4.0
1
300.8
674
BBDO
J Walter Thompson
Havas Worldwide
Radox Global, HM Revenue & Customs UK, Center Parcs Europe, MillerCoors UK Eurosport Europe, National Trust UK, Club Med France CRM, AkzoNobel dec paints Global
16.9
Electrolux Global
Saturn electronics Germany
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Europe / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Deutsche Telekom Germany
77.7
96
38.7
Universal Pictures Germany
35.9
42
43.2
Carlsberg Global
26.0
146
19.9
Saks Russia
19.1
31
23.4
Sainsbury's UK
18.6
92
Carlsberg Global, Unibet UK, Value Retail Group Europe
15.2
Inventor Greece
14.4
4
Havas Media
Lega Serie B (LNBP) Italy, BristolMyers Squibb Global, Euromaster France
16.3
Polski Bank Komorek Poland
12.8
42
30
Essence
BT, EE UK
11.2
HP Global Digital
10.2
2
9
8
Starcom
P&G UK, Vileda Germany, Merck Consumer Healthcare Global
15.9
Ocado UK
5.0
4
10
10
The7stars
Ladbrokes Coral UK, FF Group UK
2.8
2.8
2
11
11
Dentsu Aegis
Heineken brands TBC Global
2.5
Rostelecom Russia
2.3
1
12=
12
dentsu X
Progress Russia
2.2
Bayer AG Ukraine
1.8
7
12=
13
GroupM
British Airways Global
2.1
Eckes-Granini Finland
1.8
1
14
14
Universal McCann
Spotify UK, Accenture Global, Coach Global, Remy Cointreau UK
2.8
Promsvayzbank Russia
1.6
5
15
15
MullenLowe MediaHub Eurosport Europe
1.5
1.5
1
16=
16=
M/SIX
Virgin Money UK, Argos UK
5.3
1.3
3
16=
16=
VCCP
eBay Europe
1.3
1.3
2
18
-
Mediaplus
Bahlsen Germany
0.8
0.7
1
19=
18=
Hearts & Science
Retail Client UK
0.6
0.6
2
19=
18=
iProspect
AccorHotels Global
0.6
0.6
1
166.6
542
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mediacom
Vauxhall-Opel Europe, Tata Group UK(North), Prudential Plc UK(North)
94.2
2
Mindshare
Deutsche Telekom Germany, Greenpeace Germany, Royal Unibrew Denmark
3
3
OMD
Disney UK, BSH UK, Btty.de Germany
4
4
Vizeum
5
7
PHD
6
9
Initiative
7
6
8
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
AB InBev Europe, Bunnpris Norway, Utkonos Russia, Rostelecom Russia, Schibsted Spain German Fed Gov Germany(Planning), Volkswagen Germany (Digital), DWTC UAE
RECENT LOSSES
Sainsbury's UK
Katjes Fassin GmbH Austria
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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