2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Oct 2017
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ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
282.4
82
256.3
256.3
181
Car Client
103.1
103.1
57
Leo Burnett
Hainan Airline, Hilton Project, Baidu Project
66.3
66.3
24
8
Publicis
Menarini, VeiXin Credit, Nestle Project
65.8
PETCO
65.5
71
6
4
McCann WorldGroup
Shenzhen Shun Dian Project, China Life (Shenzhen) Project, OPPEIN Project
65.8
Hisense
63.7
49
7
6
Wieden & Kennedy
43.0
43.0
4
8
9
M&C Saatchi
42.4
42.4
5
9
10
Saatchi & Saatchi
P&G Project, Echanger, Sands Project
44.9
A.O.Smith
42.0
25
10
7
J Walter Thompson
Shenzhen Sanjiu Project, Tsingtao Beer Project, Tencent Finance Project
70.0
China Unicom
41.9
48
11
11
Cheil
China Unicom， FAWVolkswagen Brands
21.5
21.5
2
12
12
DDB
Fila Project, Volvo Project, Hisense, Overseas Chinese Town Project
28.2
17.9
18
13
13
FCB
WM Motor
13.0
13.0
1
14
14
Y&R
XTEP, Guiyang Zhongtian Finance Project
12.4
12.4
4
15
15
Allyes
SAIC MOTOR
13.0
12.4
1
16
16
Reload
Unilever Dove Social
6.5
6.5
1
17
17
TSLA
CitizenM and Artyzen Hospitality Group
3.3
3.3
1
18
18
VML
Fruiti, Sougou
2.6
2.6
2
19
19
Hylink
Brand USA
2.0
2.0
1
20
20
Bin Tang
Nestle HOD Digital
0.7
0.7
1
1128.5
580
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Chengdu Financial City Project, Inmarsat Aviation, Macau Shopping Festival Project, Sony Music
294.8
2
2
Isobar
FMCG Client
3
3
Dentsu
4
5
5
AGENCY
RECENT WINS
BMW China Digital, Kentucky Fried Chicken project, Converse Jack Purcell project SGMW auto 510 model, AMT platform service, Meng Niu Project
RECENT LOSSES
Hasbro/Play-doh Project
XTEP
Changan Ford
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Oct 2017 ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
No.of Wins
Car Client
208.5
18
219.5
Car Client
196.6
13
Car Client
126.2
Fonterra
117.7
13
Carat
FMCG Client
97.5
Shiseido (Digital buying)
93.5
32
5
Starcom
Kraft Heinz, Prada Group, AB InBev
81.2
Tourism Client
74.2
3
6
7
GIMC
FAW Group
32.6
32.6
1
7
8
GroupM
LVMH
32.6
32.2
1
8
11
Vizeum
Borgward Auto (Planning)
24.9
24.9
11
9
19
Zenith
Bank of Communications, Didi
65.9
LVMH
23.5
5
10
9
OMD
Macalline, Norwegian Cruise Line, Alfa Romeo
24.8
Carlsberg
18.7
7
11
10
Wavemaker
Mercedes Benz, Amazon, Vitasoy TV buying
61.3
Haier Project
14.5
5
12
12
Havas Media
VGIC Project, Yellow Tail Project, Chery Jaguar Land Rover Project,
14.4
14.4
21
13
6
Blue 449
Alibaba (Media Planning)
49.2
10.1
2
14
16
Initiative
Carlsberg， Mengniu Chunzhen Digital, M&M's World Shanghai
6.6
6.6
3
15
13
Allyes
SAIC MOTOR Creative and Media, ,
6.5
6.5
1
16
14
Reload
Nestle (Social Media)
3.6
3.6
2
17
15
Spark Foundry
Club Med
3.3
3.3
1
18
17
PHD
HP Digital, Meituan Project, Haier Project, Huawei Consumer BG
47.7
Changan PSA
-5.1
6
19
18
Universal McCann
Coach Global, Spotify
1.9
Amazon
-10.1
3
866.2
148
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
MediaCom
La Prairie， Fonterra, Oldtown White Coffee, PSA Group Global, Burt's Bees
210.5
2
1
Mindshare
IBM, Supor, V Credit, Yum!, Diageo, Home Credit
3
4
dentsu X
4
3
5
AGENCY
RECENT WINS
RECENT LOSSES
IT Client
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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