2017 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2017
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
SingTel Singapore
88.6
305
60.9
Innisfree Malaysia
60.8
281
John West Australia, shenzhen Sanjiu China Project, Asahi (Carlsberg) Singapore Project
47.2
Tata Steel India
42.2
266
McCann WorldGroup
UP Tourism India, ITC Classmate India, Facebook India Project
41.0
Hisense China
40.7
374
6
Dentsu
Italthai Thailand, Naraya Thailand, Fujifilm Thailand, MTR Foods and Orkla India
34.6
Uniqlo Thailand Project
34.5
194
6
5
Leo Burnett
34.7
McDonald's Australia
31.5
227
7
7
DDB
33.5
SilkAir Singapore
28.8
246
8
8
Publicis
Menarini China, VeiXin Credit China, Nestle China Project
25.2
ABinBev (Digital) Korea
23.4
183
9
9=
Saatchi & Saatchi
P&G China Project, Echanger China, Sands China Project
16.4
A.O.Smith China
15.9
76
10
9=
Y&R
Government of Maharashtra India Project, Tata Steel India, Sonalika Tractors India
16.8
Suncorp Bank Australia
15.7
69
11
11
Wieden & Kennedy
BMW(Digital) China, KFC China Project, Citizen Japan
10.4
10.4
9
12
18
Havas Worldwide
Emirates Airlines Indonesia, Indonesia Stock Exchange Indonesia
9.2
9.2
12
13
13
FCB
Mister Donut Philippines, NZ Government New Zealand Project, Dole APAC
8.7
8.0
26
14
12
VML
Property Group Australia, INSEAD Singapore, Thermale Avène India
7.2
7.2
20
15
14
M&C Saatchi
SGMW China Project, Meng Niu China Project, Etika - Calpis Malaysia Project
8.5
NRMA Australia
5.6
7
16
-
Grey Group
P&G Korea Project, Raymond India, Focus Media Korea Project
5.6
Telecom Client Malaysia Project
5.1
102
17
15
MullenLowe Group
5.6
Cash Converters Australia
4.3
38
18
16
Cheil
3.6
3
19
17
BBH
Smartron India, SingTel Singapore, BookMyShow India
3.3
Car Client
1.8
3
20
19=
TBWA
Premium Beverages Peroni Australia, Austr Turf Club Australia, Beyondblue Australia
2.4
McCain's Australia
-1.4
6
499.1
2,699
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Chengdu Financial City China Project, MCCY Singapore, Zwoop Singapore Project
94.2
2
2
Isobar
VIP Bags India Digital, Titan(Digital) Global, Canon Thailand
3
3
J Walter Thompson
4
4
5
AGENCY
RECENT WINS
Hainan Airline China, Emirates Airlines Australia Project, Concordia Hong Kong Project MuscleBlaze Australia, Fila Branding & New Product Launch China, Mead Johnson Hong Kong Project
Fossil India, BreastScreen NSW Australia Project, 3M Scotch-Brite and Scotchgard Singapore China Unicom China, FAWVolkswagen Brands China, JK Helene Curtis(digital) India
RECENT LOSSES
Zee TV India
3.6
2017 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Oct 2017 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Godrej & Boyce India
58.9
94
61.5
SM Malls Philippines
54.9
66
Ministry of Interior Thailand Project, Motorola Thailand, Coty Iran
39.5
Mediecins Sans Frontieres New Zealand
36.6
224
dentsu X
Car Client China
36.2
Booking.com Singapore
31.1
169
5
Starcom
AB InBev CN,KR,JP, Snooze (Steinhoff / Pepkor) Australia, Godrej & Boyce India, Prada Group China
28.8
Treasury Wine Estates Australia
20.5
30
6
7
Universal McCann
Marico India, Benesse Japan, ING Australia
21.2
Philam Life (Philam Vitality) Philippines
18.2
76
7
8=
Wavemaker
Audemars Piguet Singapore, Audemars Piguet Malaysia, Harvester Fertilizer Philippines
31.2
Snail White Thailand
17.4
85
8
6
Havas Media
JDE India, Opera India, Indian Carpet Export Promotion Council(Digital) India
17.7
Coty Iran
17.3
105
9
14
Initiative
Amazon Global, Singha Estate Thailand Project, CAT Telecom Thailand Project
15.0
Vivo Vietnam
12.8
51
10
8=
OMD
NSW Government Australia, Dumex (Offline) Thailand, Merisant Australia
18.8
Audemars Piguet Singapore/Malaysia
11.1
117
11
12
Vizeum
Borgward Auto (Planning) China, Siam Park City Thailand, Ready(Digital) Thailand
12.3
Marina Bay Sands Singapore
10.4
113
12
11
GroupM
LVMH APAC
10.0
Vistara India
8.5
1
13
13
PHD
AB InBev AU,VN,IN, HP Digital China, Meituan China Project
15.4
Changan PSA China
5.7
68
14
10
Blue 449
Alibaba Group(Planning) China, Priscilla Queen of the Desert Australia
11.0
FMCG Client
5.0
18
15
15
Publicis Media
Microsoft(Digital Media)
2.5
2.5
1
16
16
BPN
1.5
1.5
8
17
17
Spark Foundry
18
18
Zenith
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Treasury Wine Estates Australia, Samsung Thailand Digital, AIA Thailand
67.0
2
2
MediaCom
Changan PSA China, PCCW Media India, Govt of Victoria Australia
3
3
Carat
4
4
5
AGENCY
RECENT WINS
GBA Corp New Zealand, Voyager Innovations (Lendr) Philippines, Isuzu Philippines Club Med China, Bel Groupe Australia, TGP Pharma Philippines, Heineken Japan Vistara India, TEG Live events Australia, Udacity India
RECENT LOSSES
1.5
Shakeys
1.0
5
13.6
AB InBev Vietnam
-6.9
21
313.2
1,303
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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