2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2016
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.78
20
1.67
32
0.98
4
0.93
7
0.81
0.81
13
Jollibee, Saigon Special Project, Red Boat Fish Sauce Project
0.57
0.57
14
Leo Burnett
Samsung project, Real Estate Project
0.36
0.36
4
11
Grey Group
FMCG Client
0.35
0.35
18
9
8
Y&R
Parkson
0.30
0.30
1
10
9
BBDO
MetLife
0.20
0.20
1
11
10
J Walter Thompson
Unicharm Project, Wipro Unza Project, Navigos Group Project
0.16
0.16
4
12=
12=
Bates
0.00
0.00
0
12=
12=
Havas Worldwide
0.00
0.00
0
12=
12=
FCB
0.00
0.00
0
12=
12=
Mullen Lowe
0.00
0.00
0
16
12=
Publicis
0.00
-0.05
0
8.0
118
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
4
Saatchi & Saatchi
Nestle Project, Sungroup Project, VIB Project
1.78
2
1
TBWA
Naver Project, Servier Project, Heineken Project
1.71
3
2
Cheil
Food Client
0.98
4
3
Ogilvy
Minute Maid, Sabeco, Huawei, Nutriboost, Eucerin
1.23
5
5
Dentsu
Tan Hiep Phat, Honda Project
6
6
DDB
7
7
8
AGENCY
RECENT WINS
RECENT LOSSES
Desperados
Parkson
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.99
11
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MEC
Red Bull, Masan (Digital), Bel, Grab, Perfetti Van Melle, 3 Mien, Traveloka
2.5
2
Dat Viet VAC Media
Electrolux Project, Gia Vien Project, Masan (Buying), Vinamilk (Buying)
1.9
1.93
4
3
3
OMD
Panzani, Carlsberg Brands, Chotot, Vinamilk (Buying), SCG Project
1.7
1.70
9
4
4
MediaCom
Masan (Planning), Naver
1.4
1.38
3
5
7
Mindshare
FWD Insurance, Dien May Xanh
0.7
Chotot
0.58
3
6
6
Dentsu Media
Food Client
0.7
Carlsberg Brands
0.42
15
7
8
PHD
Otsuka Thang Nutrition (Pocari Sweat), Dien May Xanh, Beko
0.3
0.31
3
8
9
Vizeum
Manulife
0.1
0.05
1
9=
11
Carat
Alcohol Client
0.0
0.04
3
9=
10
Havas Media
GoBear, MOTUL(Digital)
0.1
0.04
2
9=
5
TKL Media
Liwayway, Collami, Berjaya Group, United International Pharma
0.6
0.04
4
12=
12=
Initiative
0.0
0.00
0
12=
12=
Maxus
0.0
0.00
0
12=
12=
Starcom
0.0
0.00
0
12=
12=
Zenith
0.00
2
8.5
60
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Nestle, Masan(Planning)
1.8
RECENT LOSSES
Masan
Red Bull
Masan (Digital)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2