2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2016
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
4.50
4.50
48
AIS Corporate Project, Rinbee Project, Blend 285 Project
1.69
1.69
12
Cheil
FMCG Client
1.35
1.35
3
5
Saatchi & Saatchi
GSK, KBANK Insurance Project, DTAC Project, Vivo Project
0.93
0.93
6
5
4
J Walter Thompson
KBM Goodwill Project, UNIF, Kwanpen Project, Line Project
0.82
0.82
7
6
6
McCann WorldGroup
SCB Bancassurance, Maybelline Digital Project, 3M Project
0.73
0.73
14
7
7
Dentsu
Samsung Galaxy, TCEP Project, SACICT Project
0.66
0.66
13
8
9
Grey Group
GSK, Kbank, P&G Project
0.49
0.49
3
9
8
DDB
Aquafina Project, Bank of Thailand Project, Mitr Phol Sugar Project
0.41
0.41
4
10
10
Leo Burnett
Generali Insurance Project, Smooth E Project, Harng Central Department Store Project
0.33
0.33
7
11
11
Y&R
Thai Jitan
0.30
0.30
1
12
12
Isobar
Cosmetics Client
0.18
0.18
6
13
13
Publicis
Sanofi Project
0.05
0.05
1
14=
14=
BBDO
0.00
0.00
0
14=
14=
Mullen Lowe
0.00
0.00
0
14=
14=
M&C Saatchi
0.00
0.00
0
14=
14=
Havas Worldwide
0.00
0.00
0
14=
14=
FCB
0.00
0.00
0
12.4
125
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
MBK Goodwill Project, Ngern Tid Lor, Digital Ventures
2
2
TBWA
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.64
28
2.11
17
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Sino Pacific, Greater Pharma(Buying), Lucky Me!(Buying)
3.68
2
Initiative
Lee Jeans, Taiwan Tourism Bureau Project, Huawei Project
2.15
3
3
Vizeum
Arnott's, Ready Mix, Riku Fruit Juice, Reckitt Benckiser
2.03
2.03
15
4
5
Carat
DreamWorld, Triple T Internet, Ministry of Energy
1.69
1.69
25
5
4
Starcom
King Power Duty Free, MG Car, Revlon, EGAT, Lifestar
1.67
1.65
5
6
7
Dentsu Media
FMCG Client
1.26
1.23
27
7
6
MediaCom
Thai Health, Mandom, Thailand Post, Dhospaak, Greenery Park Mall
1.18
1.18
7
8
8
PHD
High Shopping, Show DC Corp, Singha Sanko, LifeStar Project
1.02
1.02
8
9
9
OMD
Estee Lauder(Digital), Sony Pictures, Obtainment, Apex Media
0.83
Oil Client
0.74
7
10
11
MEC
Mitsubishi Air, Asia Today/ZeeNung, Svenson Hair Care
0.77
Sony Electronics
0.36
13
11
10
Zenith
Karmart, Nova, Siam Health Group, Kbank Life Insurance Project
0.30
Pharma Client
0.20
6
12
12
Havas Media
Ocean Skin, All Inspire Development Project
0.10
JDE
-0.10
5
13
13
Universal McCann
Tourism Australia, Pravit Group, Mundipharma Project, FitBit
0.06
Sony Pictures
-0.34
5
14
14
Maxus
0.00
MG Car
-0.52
0
14.9
168
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
DKSH Thailand (LEGO)
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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