2016 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2016
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.74
2.74
23
Totole, Tiger Beer, Panasonic Air Condition Project, Adidas Project
1.63
1.63
11
Dentsu
Government Client
1.38
1.38
28
5
Leo Burnett
Bridgestone Project, ChungHwa Telecom, Samsung Electronics
1.02
1.02
16
5
4
Grey Group
GSK
0.40
0.40
1
6
6
Y&R
Car Client
0.20
0.20
1
7
7
J Walter Thompson
Taishi Banks Project
0.13
0.13
1
8
8
Saatchi & Saatchi
GSK
0.04
0.04
1
9=
9=
Bates
0.00
0.00
0
9=
9=
Havas Worldwide
0.00
0.00
0
9=
9=
Mullen Lowe
0.00
0.00
0
9=
9=
DDB
0.00
0.00
0
9=
9=
Publicis
0.00
0.00
0
9=
9=
TBWA
0.00
0.00
0
9=
9=
FCB
0.00
0.00
0
9=
9=
BBDO
0.00
0.00
0
7.5
82
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Fubon Financial Project, Kimberly Clark, EFG Bank Project
2
2
McCann WorldGroup
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2016 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Oct 2016 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.7
1.72
13
Bio Essence, Money101, TAITRA(SEO)
1.6
1.61
7
OMD
Tourism Bureau, Machine Zone
1.4
1.37
5
4
PHD
Volkswagen, Chunghwa Yellow Pages, SCA
1.2
1.20
3
5
5
Dentsu Media
Internet Client
0.7
0.73
39
6
6
Initiative
Suntory Cerebos
0.5
0.47
1
7=
7=
Vizeum
Business Service Client
0.5
0.45
6
7=
7=
MediaCom
P&G SK-II, Under Armor, Volkswagen AG(Digital)
1.0
Volkswagen
0.45
4
9
9
MEC
Memebox, AURORA, Paseotaiwan, Blackmores, Cros Music, Hola
0.4
JP Morgan
0.21
19
10
10
Havas Media
Shiseido Project
0.0
0.03
2
11
11
Maxus
0.0
0.00
0
12
12
Carat
DYACO
0.7
SCA
-0.03
34
13
13
Universal McCann
KKBOX(Digital +TV), Disney Project, IWPlay World(TV), Gameflier(TV)
0.1
Sony Pictures
-0.26
5
14
14
Starcom
JP Morgan, Herbalife
0.2
P&G SK-II
-0.50
3
7.4
141
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
Expedia, Shin Kong Mitsukoshi(Digital), Pegavision
2
1
Zenith
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Tourism Australia
Disney Project
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
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